Vice President, Social Media

  • Competitive
  • Singapore
  • Permanent, Full time
  • United Overseas Bank
  • 29 Sep 16

Vice President, Social Media

Taking directions from the Editorial Council and Social Workgroup, the Social Media Community Manager is responsible for managing the daily activities on UOB Singapore social media platforms as well as the lead cum support for the Social Media Community managers in the region. This role coordinates with the Group Communications, Group Branding, Business Marketing teams, Group Legal, Group Compliance, HR, Investor Relations and external agencies to support the Group's vision and objectives. The position involves ensuring our social broadcasting is fully integrated with all other efforts across the UOB Singapore portfolio, as well as managing the Singapore Social Media budget.

Key Responsibilities

  • Serve as the 'voice of the brand' while engaging in direct dialogue with fans, existing and potential customers through social channels (excluding service-related conversations).
  • Responsible for driving thematic conversations around business objectives
  • Identify, foster key partnerships and develop engagement plans for influencers, advocates and brands where appropriate.
  • Drive the strategy for growing the social media community.
  • Maintain healthy and vibrant external communities that excite and delight existing consumers while attracting new prospects through innovative dialogue, campaigns, and advocate activation.
  • Lead the Rapid Response Team to review user generated comments and posts in a timely manner.
  • Respond to comments, when appropriate, to foster a positive community and add value to the user's experience.
  • Identify opportunities or threats in user generated, trending content through social media tracking dashboard and creating content or reporting to relevant teams.
  • Optimize the social media strategy on an ongoing basis, including researching and launching new social media channels when relevant.
  • Establish measurement criteria and provide monthly and quarterly reports on community activity along with recommendations to refine overall strategy to improve results.

Requirements
  • Serve as the 'voice of the brand' while engaging in direct dialogue with fans, existing and potential customers through social channels (excluding service-related conversations). At least 4-5 years' experience in Social Media Content & Community Management.
  • Experience in community management will be a strong advantage.
  • The ideal candidate should have an existing social media presence, and have expert knowledge of social networking channels.
  • Passion for the digital space from gaming, mobile, social networking, online videos, and everything in-between.
  • Excellent verbal and written communication skills.
  • Strong team player with good organizational skills.