• Competitive
  • Sydney, New South Wales, Australia
  • Contract, Full time
  • Aston Carter AUS
  • 2018-12-16

Web Analytics Specialist

  • Full time
  • Sydney, New South Wales, Australia
  • 16 Dec 18

Web Analytics Specialist

  • Contract to Permanent Opportunity - Melbourne CBD - Leading Marketing Partner
  • Lead the implementation of web site reporting elements across a wide range of digital assets
  • Serve as the in house subject matter expert on digital analytics and optimization
About the Company:

My client is a specialist provider of tailor made e-commerce and marketing solutions that aims to help connect Australian businesses to their customers. Currently undergoing a significant period of digital transformation, my client is evolving with the new economy to offer the best advertising solutions for small businesses.

About the Role:

My client is seeking a collaborative individual who prides themselves on their immaculate communication style with a particular emphasis on technical language, attention to detail and accountability for providing thorough and actionable reports.

Reporting to the Senior Marketing Manager, the incumbent will play a lead role in the design testing and implementation of the reporting elements across digital assets. As the in-house subject matter expert, the Web analytics specialist will be required to report on digital analytics and optimisation, to provide strategic recommendations for the client's network of sites. Lead the research and analysis of data and providing insight on site usage behaviours in collaboration with both technical and business stakeholders.

Duties and Responsibilities:
  • Lead the implementation of website reporting elements utilising industry wide analytical tools.
  • Create and maintain implementation documentation and reporting library.
  • Participation in website release projects by providing testing and validation for tracking and reporting purposes.
  • Creation and execution of user training to staff in analytical tools.
  • Daily, weekly and monthly reporting in line with stakeholder's business objectives.
  • Utilising data sources to monitor and report audience usage of network sites and provide recommendations from analysis into site strategy.
  • Delivery of data analysis to identify trends and actionable insights based on business objectives.
  • Incorporation of data visualisation tools into case presentation.
  • Pro-actively monitor the quality of data captured on sites.

Skills and Expertise:
  • Expertise with tag-based web analytics and optimisation solutions to interpret data and reports.
  • Experience in Adobe Analytics and Adobe Target.
  • Knowledge tag management solutions (Adobe Dynamic Tag Manager) to implement measurement tags.
  • Proficient in HTML and JavaScript programming.
  • Experience managing data from various sources.
  • Ability to interpret data and recommend action on a variety of analyses.
  • Understanding online traffic patterns and the principles of online display advertising, social advertising, SEM and SEO for campaign analysis.
  • Advantage excel and data visualisation skills.

About the Culture:

Progressive and agile firm that pride themselves on their commitment to building a positive, enthusiastic and collaborative environment that promotes team bonding and building. Development comes within, dedicated staff who are fun, professional and pursuant of success through innovation and constructive change.

For more information call or e-mail Michael Corso in our Melbourne office on (03) 9918 0979, michael.corso@astoncarter.com - quoting Job Reference 504714 or alternatively, apply here to register your interest.