Communication Expert Lead - Content and Channels

  • Competitive
  • Brussels, Bruxelles-Capitale, Belgium
  • Permanent, Full time
  • ING
  • 17 Feb 18 2018-02-17

Communication Expert Lead - Content and Channels

Communciation Expert Lead Content & Channels
Permanent contract , 100%, Brussels

Your role & work environment

The Center of Expertise (CoE) Communications is a cross-border organisation with over 150 people. The purpose of the CoE is to maximize the engagement of all stakeholders to become a true love brand.
The Center of Expertise is organised in four Areas:
• Internal & External Communication
• Branding, Advertising & Sponsoring
• Media Relations & Stakeholder Management
• Sustainability
The Area Internal & External Communications covers all internal and external communications (excluding marketing communications, media relations and stakeholder management).
The Area is headed by an Area Lead that is end-to-end responsible for internal and external communications in Belgium and the Netherlands and who reports to the overall CoE-Lead. Within the Area we have two Expert Areas: Content & Channels and Advice. Both Expert Areas are present in the two countries.
Your key responsibilities
The Expert Area Advice BE is a team of 7 fte (including the Expert Lead). The Expert Leads reports to the Area Lead Internal & External Communications. He or she will work closely with the Expert Lead Advice BE and his/her counterpart in the Netherlands.
• Develop an overall content strategy for in- and external (non-client) communications
• Drive editorial board and editorial calender
• Develop and produce content and activities for different internal and external audiences that add value for INGs reputation (planned and at hoc when opportunities arise or when circumstances change)
Empower and facilitate colleagues to tell INGs story and represent ING as an ambassador
• Advice and develop content for ING's social media channels
• Develop an overall channel strategy (channels, formats, audiences)
• Develop, manage and maintain channels and formats, predominantly for internal use
Drive innovation in channel use and format development
• Develop standards and guidelines
• Offer and develop training and support
• Help spark conversations, share content etc.
• Drive reach and distribution
• Perform analytics and measurement of channel use and appreciation
• Coaching and developing craftmanship of team members

We look for
A colleague with a talent for taking it on and making it happen, enthusiasm for helping others to be successful and a knack for always being a step ahead. In other words, you strive to bring fresh ideas to life and embrace challenges in a fast changing and complex environment. You are a naturally collaborative person who listens and invests in others to achieve common goals. You love to challenge the status quo and are eager to propose creative solutions to problems.
As an Expert lead content & channels you will also need:

  • Master in Communication
  • Min 10 year experience in a communication department
  • People management
  • Strong project management experience
  • Trilingual : French - English- Dutch

    We offer you
    A clear purpose, a unique offer and a range of flexible compensation and other benefits:
  • Personal growth & challenging work with endless opportunities to realise your ambitions
  • An informal, dynamic environment with innovative colleagues supporting your endeavours
  • A progressive and agile way of working, where new ideas are valued ahead of convention
Furthermore, within the [department name] department, you can count on a range of opportunities to invest in your personal and professional growth with:

We redefine banking. What about you?
There has never been a more interesting time to work at ING. We're on a journey that's centred around our customers, powered by technology and driven by smart, determined people. Our customers feel our people are empowering them to stay a step ahead in life and in business. We're proud of that!