Senior Manager, Communications and Marketing

  • Competitive
  • Beijing, Beijing Shi, China Beijing Beijing Shi CN
  • Permanent, Full time
  • Bank of Montreal Asia
  • 20 Jun 18 2018-06-20

This is a regional role that supports and providing the leadership and oversight for several Client facing activities including events management, marketing and communications.

This role is also accountable to support corporate functions. In summary the role consists of:

(I) Developing and providing oversight to the Asia enterprise Marketing strategy, enterprise branding, and Client communications,
(II) Owning and providing oversight to Corporate communications, both external with partners such as government agencies, and internal, in support of the messaging from C-suite executives, and
(III) Providing frameworks and governance for event management, with a focus on ensuring our teams in each branch office follow set frameworks to ensure events are held to strict BMO quality standards.
(IV) Supporting strategic initiatives from the Office of the CEO and COO.
(V) This role is key to supporting the Asia Growth Strategy and the role reports to the Head of Strategy, Marketi

Knowledge and Skills 

 Masters of Business Administration from a globally recognized university
 8+ years of work experience, with at least 2 years in the financial industry
 Demonstrated ability to take initiative without direction, a self-starter
 Able to work in a matrix structure where they will be asked to do work outside their mandate
 Able to multi-task and self-prioritize heavy workloads, without loss of quality
 Can project-manage ad-hoc initiatives and build frameworks for the future to reduce recreating
 Possess excellent communications skills in English, Mandarin, and Cantonese
 Possess excellent writing skills in formal English, Simplified and Traditional Chinese
 Strong  interpersonal skills and people skills, with evidence of being able to work with senior leaders
 Well-versed in MS-Office software; and some knowledge of Adobe Photoshop/InDesign or equivalent in order to prototype marketing and communications prior to sending to vendors
 Able to travel 20% ~ 30% of working time

Accountabilities

(V) Marketing strategy, branding, and Client communications
• Marketing strategy
a. Work with the Enterprise marketing team on global digital marketing strategies
b. Provide leadership and/or support the design, development, and implementation of products and service lines
c. Develop annual marketing plans, budgets and the strategies, tactics, and resources necessary to achieve system and goals
d. Oversee and provide direction to market and competitor analysis
e. Provide leadership, direction, and management of the market research functions
f. Prepare presentations to explain BMO Asia’s current and future strategies
• Branding
a. Develop innovative marketing strategies and plans to drive revenue and profit growth
b. Create an institutional and system-wide marketing reporting function that can track, measure, and analyze performance
c. Ensure global BMO guidelines are strictly followed for Asia marketing materials and signage
• Client communications
a. Support the LOBs and branches in providing verification of Client communications, typically related to invitations to events and/or major communications from BMO HQ
b. Ensure all marketing communications are coordinated, support marketing plan objectives, and are efficient expenditure of resources

(VI) Corporate communications, both external with partners such as government agencies and internal, in support of the messaging from C-suite executives, and
• Oversee internal and external communications
• Represent BMO Asia with one voice and consistent visuals
• Manage the approval process for external communications by employees
• Manage the approval process for internal communications through the Asia Comms and Asia HR Comms mailboxes

(VII) Event management oversight, with a focus on ensuring frameworks are followed and events are held to strict BMO quality standards.
• Lead Asia Head Office driven marketing initiatives, notably events that have cross-LOB impacts
• Providing marketing advisory and support to lines of business for LOB/branches to host their own events with minimal support required from HQ
• Develop and evolve a framework to ensure efficient, repeatable, high quality event management
• Provide survey and/or quality check surveys to support continuous improvement of events

(VIII) Office of the CEO/COO support
• Assist team in facilitating Monday tollgate meetings for Asia senior executives
• Coordinate Quarterly Town Hall meetings
• Lead the end-to-end annual AEC planning meeting, typically at an off-site location
• Ad-hoc initiatives

Cross Functional Relationships 

  • Cross-functional liaison with Branch GMs, business Heads, Functional Groups (Legal, Compliance, Risk, Finance, IT, Ops, HR)
  • Work together with International Groups (Corporate Communications, CM Marketing, WM Marketing, CMO Office, Government Relations, International Office)