Senior Marketing Executive- France

  • 45,000-55,000
  • Paris, Ile-de-France, France Paris Ile-de-France FR
  • Permanent, Full time
  • Aberdeen Asset Managers Limited
  • 06 Jun 18 2018-06-06

Aberdeen Standard Investments' Global Marketing is committed to maximising corporate reputation, client reach and engagement, underpinned by a strong commercial orientation. Responsibility extends to developing the business across 80 markets spanning, Institutional, Wholesale and Retail channels. France AUM are generated through Institutional and Wholesale channels. The region is currently serviced by the Senior Marketing Manager - France, Belux & Middle East with an on the ground presence. The role holder will be based in Paris and report into the Senior Marketing Manager.

Role Responsibilities
• Support the Senior Marketing Manager – France, BeLux & Middle East, in developing Marketing Strategies:
• Influencing and managing the on-going relationship with the head of Distribution and distribution team members
• Support developping and articulating a 3-5 year marketing strategy for existing and future channels
• Support building the marketing plans to address market, channel and client segment opportunities

• Support and inform the delivery of Global brand and thematic campaigns within the market
• Adapt and roll out centralised campaigns: campaign design & structure for the market
• Adopt global standards and processes and embed best practice across the market
• Establish contact strategy and monitor reach and engagement


• Support the Senior Marketing Manager – France, BeLux & Middle East on developing and delivering commercially focused marketing campaigns and contact strategies
• Establish defined contact strategies to maximise reach and engagement with content
• Ensure suite of investment content available through local generation & global leverage.
• Engage centres of excellence to maximise campaign design
• Liaise with the markets Distribution team to ensure follow through
• Design campaigns utilising the full communications mix – PR, Advertising, Events, Digital etc.
• Maximise Distribution adoption of content and campaigns ensuring follow up to capitalise on opportunities

• Event management
• Manage operational side of events in the market, with the support of the Events team for sponsored and flagship events

• Support Digital strategy to increase brand awareness and distribute content
• Support direct email strategy in conjunction with the Digital team
• Social Media – Promote ASI and its content through Social Media channels in the market with the support of Digital team
• Content delivery – Develop delivery through a number of digital channels


Role Requirements:
• Highly motivated, flexible, team player, great attention to details, personal initiative and ability of carrying out projects in autonomy are a must with a proven  B2B / B2C track record
• Good communicator.
• Familiarity with client investment decision making processes across channels
• Familiarity with an investment / financial services product range
• 2-5 years’ experience of delivering multi-media brand and capability campaigns across channels
• Good Knowledge of digital and social media world
• Native French speaker, with excellent written and spoken English

Competences:
Collaborates:
• Communications skills: Listens to and communicates differing views without judgement, Speaks and writes in an effective manner that holds others’ attention

• Builds relationships: Establishes and maintains good working relationships based on listening and mutual respect

• Teamwork: Proactively communicates with individuals from other teams, Identifies opportunities to exchange information and experiences


Client Focus:
• Creates client value: Is aware of the operational policies, procedures, and partnership agreements with sales offices and other departments
• Industry and market knowledge: Understands different client segments within our industry and the key requirements that they have


Demonstrates responsibility and accountability:

• Holds self and others accountable: Accepts accountability for what has been agreed will be delivered
• Attention to detail: Actively checks information for accuracy before using it, Demonstrates a high level of detail focus;


Delivers with excellence:
• Planning and prioritisation: Plans daily work effectively, and asks for support where the required planning is more extensive, Manages own time well; identifies the correct priorities in own work to meet required outcomes

• Takes initiative: Seeks to demonstrate a proactive approach towards tasks and activities

• Makes sound decisions: Makes decisions quickly when adequate information is available, without over-engineering the decision-making process

Applies technical knowledge:

• Development and continuous improvement: Demonstrates an appetite to learn more about the subject and is willing to take on stretching assignments

• Project/programme management plans: Demonstrates a practical knowledge of project management principles and techniques