EMPOWERING YOUR CAREER

We are looking for a Senior Field Marketing Manager

to join our team in Frankfurt am Main, Hessen, Germany

  • Competitive
  • Frankfurt am Main, Hessen, Germany
  • Permanent, Full time
  • FIS Global
  • 2018-06-17
We are looking for an experienced Field marketer to empower our German Marketing team. This new role will be based in our Frankfurt office and servicing specific product lines in the German speaking region.

Overview

You will be responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team. This includes all program tactics specifically focused on demand creation and sales enablement, and the analysis of key metrics to determine campaign success and/or refinement. You act as liaisons between marketing and the inside, partner, and field sales teams, as well as central demand functions such as marketing communications, business development and campaign operations.

Roles & Responsibilities
    • Work with the relevant business unit, product, solution marketing and sales leaders to shape campaign themes against a year-long timeframe
    • Coordinate with key functions on the design and execution of campaign programs (reputation, demand creation, sales enablement, market intelligence), and all the tactics that comprise these programs
    • Act as an ombudsman for questions on campaign priorities, responsibilities, resources and timing
    • Work with marketing operations to measure campaign performance and with business leaders to course-correct as campaign execution unfolds
    • Manage the vertical campaign budget - forecast, expense, and accrue
    • Evaluate, select and manage vendors that contribute to demand creation programs including events venues and services, paid digital marketing channels, direct mail providers, association partners and list brokers
    • Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs

Technologies Supporting
  • Microsoft Dynamics
  • Marketo
  • Kapost
  • Workfront
  • Web analytics
Qualifications
  • Bachelor Degree or equivalent job experience
  • At least 8 years of Marketing experience in the German, Swiss and Austrian Financial Institutions business
  • Proven Project management and budgeting for Marketing campaigns
  • Strategy development and alignment
  • Development of short- and long-term marketing plans
  • Excellent verbal and written communication skills in German are mandatory
  • Very good English language skills
  • In-depth understanding of key business metrics

Interested to find out more? Apply now to become part of the FIS team! We look forwards to recieving your application.

Frankfurt am Main, Hessen, Germany Frankfurt am Main Hessen DE