AVP, Digital Marketing, Bacassurance AVP, Digital Marketing, Bacassurance …

DBS Bank Limited
in Hong Kong
Permanent, Full time
Be the first to apply
Competitive
DBS Bank Limited
in Hong Kong
Permanent, Full time
Be the first to apply
Competitive
AVP, Digital Marketing, Bacassurance
Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.


Responsibilities
  • Formulate the digital strategy for Life and GI products through collaboration with insurance partners, DBS's internal digital and marketing team to maximize business growth opportunities
  • Spearhead business initiatives to improve customer's physical hybrid model, create NTB leads refine customer experience from online to offline
  • Support new initiatives to grow Life penetration within DBS's customer base (TRE, non-TRE and solo card base), applicable across all segments (CBG, IBG, HNW segments
  • Support customer analytics initiatives to drive life penetration
  • Support Life and GI product launch initiatives across all DBS digital assets
  • Work closely with Ecosystem partnership team to identify the right partners to eventually achieve both GI and Life business growth
  • Manage regular communication across different sales segments
  • Sales monitoring and reporting
  • Ensure programs and initiatives are designed and executed within the regulatory, legal and compliance framework.

Requirements
  • Digital marketing experience
  • University graduate
  • Minimum 4 years of working experience
  • Excellent interpersonal skill
  • Good project management skill
  • Good communication skill
  • Good command of Excel

Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
We regret only shortlisted candidates will be notified.
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