AVP, Loyalty, Event and Privilege, Consumer Banking
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you. Responsibilities
To develop and enhance engagement strategy for the segment through leveraging on data analytics and insights. To collaborate with internal and external partners closely to implement effective and efficient marketing campaigns (including events and engagement programmes) at desired quality standards. To assist in exploring new business opportunities with partners & drive initiatives to strengthen the proposition offerings for the segment. To evaluate the performance of marketing campaigns and provide feasible improvement plans. Support ad hoc projects as assigned Requirements
Degree holder in Marketing or related disciplines. 6-8 years of proven experience at relevant role Strong understanding of customer behaviour, customer journeys and industry trends. Highly organized team player with outstanding communication and interpersonal abilities Self-starter, detailed oriented and works with a high degree of accuracy Apply Now
- Good command of both written and spoken Chinese and English
- Strong sensitivity to confidential matters is required
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements. We regret only shortlisted candidates will be notified.