Assistant Manager Marketing, EPSCO - Retail Banking and Wealth Management

  • Competitive
  • Hong Kong Hong Kong Hong Kong HK
  • Permanent, Full time
  • HSBC
  • 19 May 18 2018-05-19

Assistant Manager Marketing, EPSCO - Retail Banking and Wealth Management

Some careers have more impact than others.
If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.

Retail Banking and Wealth Management serves more than 50 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.

We are currently seeking a high caliber professional to join our team as Assistant Manager Marketing, EPSCO .

Principal responsibilities

  • Contribute to the development and implementation of marketing plan to achieve business targets in Hong Kong and Macau
  • Solicit marketing collaboration opportunities proactively
  • Contribute to build EPS brand franchise through consistent and quality marketing and advertising programmes
  • Scope of work covers merchant promotions, market research, cardholder usage, brand building, advertising and Public Relation event
  • Demonstrate superb creativity to initiate innovative marketing campaigns. Further, the jobholder must be initiative to drive different marketing programmes from planning to execution stage.
  • The jobholder also requires to have good interpersonal skills to liaise and negotiate with different parties including business partners and acquiring banks in Macau. Able to maintain dialogue with merchants at senior level to facilitate marketing collaborations.
  • Assist to develop the marketing plan and implement the marketing programmes to maximise profits and boost cardholder usage
  • Liaise with advertising agency and other vendors to ensure timely delivery of planned activities
  • Propose innovative programme mechanics to stimulate cardholder usage
  • Provide Management Information System on programme evaluation and obtain feedback for further improvement
  • Respond to market development and competitive moves swiftly by recommending sensible marketing ideas
  • identify appropriate business partners to launch joint marketing activities beneficial to the business
  • Liaise and coordinate with merchants to solicit joint promotion programmes to maximize cardholder usage
  • Cooperate with salesforce staff to identify merchants' needs and expectations
  • Consolidate merchant relationship through effective and smooth execution of joint promotion programmes
  • Ensure consistent EPS branding in all advertising and marketing materials
  • Uphold EPS brand communication strategy to project a clear brand character and maximize brand preference
  • Initiate brand exposure at proper media channels to increase EPS brand salience
  • Contribute to the budgeting of marketing expenses
  • Closely monitor the marketing expenditure and compile periodic report for management
  • Propose ways to execute advertising and marketing activities in a cost effective way

  • University graduate with solid working experience in marketing or advertising field. Experience in marketing payment products is preferred.
  • Hands on working experience in banking, payment or technology industry is preferred.
  • Excellent communication and interpersonal skills.
  • Self initiative and strong commitment to career and through experience in driving and executing projects independently.
You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

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