Assistant Marketing Manager, Customers Insights - Global Marketing

  • Competitive
  • Hong Kong Hong Kong Hong Kong HK
  • Permanent, Full time
  • HSBC
  • 15 Aug 18 2018-08-15

Assistant Marketing Manager, Customers Insights - Global Marketing

Some careers have more impact than others.
If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high caliber professional to join our team as Assistant Marketing Manager, Customers Insights.

Principal responsibilities

  • Support the appropriate application of the Marketing Customer Strategy and Insight budget and implementation of research initiatives
  • Manage relationship with research suppliers to ensure research initiatives delivered on time, within budget and up to expectation.
  • Define and develop the research required to support the business in evolving and delivering propositions that meet our customer needs and generate revenue
  • Help Marketing and the business to better understand our customers by gleaning and reviewing their feedback, evaluating propositions and new ideas through quantitative and qualitative methods
  • Adopt an insight driven approach to marketing
  • Develop and implement tracking measurements of customer experience to identify areas for improvement
  • Understanding the underlying causes of customer satisfaction or dissatisfaction across all processes and touch points.
  • Perform analysis of market sentiment and customer, provide insights for shaping Marketing activity and the development of business strategies

  • Degree level of qualification in marketing and/or business studies preferred.
  • Proven market research experience and broad based commercial experience, ideally with a Financial Services institution.
  • Customer insight, analytical and statistical experience with ability to generate insights for business from research findings.
  • Experience or background in commercial banking segment is preferred.
  • Strong communication and presentation skills
  • Strong project planning and management skills and able to liaise with different parties to accomplish projects and deliver quality outputs.
  • Good understanding of technology developments and emerging consumer and industry trends.
  • Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
  • Self-motivated to cope with the demands of a multi-geography environment, regional research experience and language skills are beneficial
  • Excellent relationship building and stakeholder management skills
  • Proven ability to work on multi-function projects demonstrating excellent relationship building skills.

You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.