Associate Director, Digital Engagement

  • competitive
  • Hong Kong
  • Permanent, Full time
  • Huxley Banking & Financial Services
  • 06 Oct 17 2017-10-06

Our client is a top tier international bank looking for an Associate Director in Digital Engagement to join their digital banking team.

Our client is a top tier international bank looking for an Associate Director in Digital Engagement to join their digital banking team.

Responsibilities:

  • Manage and execute digital communications calendar on EDM and social platforms
  • Develop and execute digital marketing programs, such as SEO, social media, content marketing and e-marketing campaign management
  • Develop digital engagement programs for effective lead generation and customer relationship management and track effectiveness
  • Collaborate with internal stakeholders to effectively formulate and deploy contents for target audience
  • Foster brand presence with vendors, including social listening, analytics, SEO/SEM and reputation management
  • Evaluate audience research, market conditions and competitor data


Requirements:

  • Degree holder of communications, media, marketing or relevant disciplines
  • At least 6 years of practical in-house or agency experience in social media management or digital marketing
  • Proficient level of copywriting and collateral production knowledge
  • Project management skills and the ability to work with multiple teams
  • A strong knowledge in website management, interactive commerce, social media, SEO, brand development and content creation

To find out more about Huxley please visit www.huxley.com