Associate Director, Unsecured Lending Product - Retail Banking
- Hong Kong Hong Kong Hong Kong HK
- Permanent, Full time
- Standard Chartered Bank Hong Kong
- 21 Jun 18 2018-06-21
Please refer to detailed JD
Leading the way in International Banking. We support the people and companies driving investment, trade and wealth creation across Asia, Africa and the Middle East. And our heritage and values are expressed in our brand promise - here for good. See our Brand and Values
This position's primary focus is to drive the growth of personal loan products and executive marketing campaigns. This includes defining the product strategies and initiatives such as risk-based pricing models, customer engagement channel strategy, develop the core positioning and business plan.
Duties and Responsibilities:
* Formulate the product pricing, features and roadmap of personal loan business
* Develop, manage and implement acquisition campaign to achieve the volume and revenue growth target
* Define the customer segmentation and contact strategies to optimize program responses and revenue
* Work closely with sales team to execute the marketing activities, enhance channel productivity and acquire new business
* Collaborate with internal & external stakeholders to excel the marketing campaigns
* Ensure compliance with regulatory and corporate policies
* Ensure effective complaint management.
* Build & maintain team cohesiveness and staff loyalty
* Minimum 10 years experiences as a Product Manager or Product Marketing Manager in personal loan or credit card sectors
* Demonstrate success defining and launching excellent marketing campaigns
* Excellent written and verbal communication skills
* Bachelor's degree
We are committed to building a culture that fosters a diverse and inclusive environment that's free from bias, where everyone can realise their full potential and make a positive contribution. This is just one of our values that is expressed in our brand promise - here for good. Apply Now...