• Competitive
  • Hong Kong
  • Permanent, Full time
  • HSBC
  • 2019-04-23

Branding and Social Media Manager - Marketing

  • Full time
  • Hong Kong
  • 23 Apr 19

Branding and Social Media Manager - Marketing

Some careers prize diversity more than others.
If you're looking for a career where you will be respected as an individual and valued for the contributions you make, join HSBC and discover how diversity drives our success.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high caliber professional to join our team as Branding and Marketing Communications Manager .

Principal responsibilities
  • This role supports will work on through the line communications activities including publicity, hospitality event and social media to enhance our customers perceptions of our brand via our local expertise in both finance and the Hong Kong lifestyle
  • Enhancing brand leadership by leveraging key Marketing initiatives to build and strong brand that fully supports and enriches the Group defined brand essence
  • Support development of brand plans including year round Marketing, communication programs, strategic development and budget deployment
  • Understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand
  • Support business growth and enhancing customer engagement through effective brand and agency management
  • Support the Internal Marketing communication activities within HSBC, including Flagship Global Sponsorship events.

  • Degree level of qualification in business studies or marketing preferred
  • Proven ability in stakeholder engagement and influence at a senior level
  • Demonstrate success in developing brand strategy
  • Marketing planning, development and project experience
  • Evidence of shaping and influencing customer experience and journeys
  • Proven ability to be a self starter with energy and drive in a challenging and dynamic environment
  • Experience in social media marketing and publicity and hospitality events
  • Chinese and English speaking and writing ability is preferred
  • Previous Hong Kong market experience is preferred

You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.