Business Strategy Officer (Digital Marketing)

  • Competitive
  • Hong Kong Hong Kong Hong Kong HK
  • Permanent, Full time
  • Bank Of China (Hong Kong) Limited
  • 22 Apr 18 2018-04-22

Business Strategy Officer (Digital Marketing)

Responsibilities:

  • Assist in planning and executing E-finance digital marketing strategy, conduct market research, data analysis and user behavior understanding, to improve customer experience, reach KPI and increase brand awareness
  • Plan and execute promotion campaigns, and manage the usage of online tools and optimize campaign performance
  • Leverage digital channels to assist in process improvement, enhance a better user experience and achieve business target
  • Focus on market information, monitor competitors' activities in order to keep abreast of changes on the battlefield and propose time-to- market actions to management
  • Support PR and promotional campaign across different divisions and department, to establish a leading position in the market
  • Assist daily work at E-finance center
Requirements:
  • University degree or above (majoring in marketing, communication, finance, e-commerce, economics or information technology)
  • 1-3 year experience in digital marketing, banking or FinTech area
  • Familiar with the Internet market, willing to track down and understand the online financial business, new technologies, new products and new models, with relevant experience preferred
  • Ability to observe, understand and dig out user pain points and market opportunities.
  • Good command in both spoken and written English and Chinese, Mandarin is preferred.
  • Strong data analysis ability, communication, coordination and execution skills, as well as team spirit
  • Those who have participated in major projects are preferred and those with experience in BOC Hong Kong Branch and personal finance departments are preferred
  • Candidate with more experience will be considered as Business Strategy Manager