Community Manager, Social Media Asia Pacific - Global Communications Community Manager, Social Media Asia Pacific -  …

in Hong Kong
Permanent, Full time
Last application, 18 Oct 20
Not Specified
in Hong Kong
Permanent, Full time
Last application, 18 Oct 20
Not Specified
Community Manager, Social Media Asia Pacific - Global Communications
The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (COVID-19), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC.  As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey.  If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.    

Some careers have more impact than others. 

If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Global Communications, designs and implements communications strategies which support HSBC's business objectives, in line with our values, and enhance and protect our reputation among key stakeholders.

We are currently seeking a high calibre professional to join our team as a Community Manager, Social Media Asia Pacific.

Principal Responsibilities

  • Responsible for managing and publishing social media content through HSBC’s owned channels in the region  

  • Manage key regional social media channels for ASP communications, developing an effective content calendar and community management process.

  • Enhance HSBC’s reputation in the ASP region with multiple audience groups including customers/clients, media, employees and future talent. 

  • Ensure that all content, engagement opportunities and campaign activities run seamlessly

  • Develop and produce engaging content for online platforms that supports Group strategy and values.

  • Create monthly social media platform measurement reports/dashboards to track engagement and effectiveness

  • Champion ideas for new content and innovative ways of engaging and reaching audience on social media platforms

  • Manage any budgets delegated by either the Social Media Manager, Asia Pacific or other Digital Communications teams

  • Comply with Group policies and procedures and maintain all required records

  • Support, collaborate on, track and analyse the delivery and impact of social media initiatives

  • Meticulously track and observe exchanges on Chinese social media platforms to gain deeper understanding of local perceptions and values, thus helping wider team avoid risk of embarrassing missteps


  • Proven experience of social media community management and two way communication with audiences

  • Experience directing and publishing social media content and inititaives through global social media channels

  • Proven experience of influencing stakeholders around social strategy

  • Excellent understanding of social media and its use by corporates, the media and wider public.

  • Proven experience owning and compiling social media channel reporting and campaign measurement with tangible insights and recommendations throughout

  • Expert knowledge of the main social media platforms (Facebook, Twitter, LinkedIn, Sina / WeChat) is also essential. 

  • The role holder should have the ability to communicate effectively across a variety of media in both English and Chinese (traditional / character based), with any other language capabilities being highly desirable.

  • Strong storytelling skills with proven ability to produce clear, engaging narrative.

To be considered for this role, the relevant rights to work in Hong Kong is required. You'll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. 

Issued by The Hongkong and Shanghai Banking Corporation Limited.

Company Overview

HSBC is one of the world’s largest banking and financial services organisations. We serve more than 39 million customers through four global businesses: Retail Banking and Wealth Management, Commercial Banking, Global Banking and Markets, and Global Private Banking. Our network covers 66 countries and territories in Europe, Asia, the Middle East and Africa, North America and Latin America.

We aim to be where the growth is, connecting customers to opportunities, enabling businesses to thrive and economies to prosper, and ultimately helping people to fulfil their hopes and realise their ambitions.

Whether you are looking for a first job or taking the next step in your career, we offer many ways for you to realise your ambitions. Come and work with us and you'll have opportunities to make connections all over the world and help build the bank for the future.

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