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Global Communications, designs and implements communications strategies which support HSBC's business objectives, in line with our values, and enhance and protect our reputation among key stakeholders.
We are currently seeking a high calibre professional to join our team as a Community Manager, Social Media Asia Pacific.
Responsible for managing and publishing social media content through HSBC’s owned channels in the region
Manage key regional social media channels for ASP communications, developing an effective content calendar and community management process.
Enhance HSBC’s reputation in the ASP region with multiple audience groups including customers/clients, media, employees and future talent.
Ensure that all content, engagement opportunities and campaign activities run seamlessly
Develop and produce engaging content for online platforms that supports Group strategy and values.
Create monthly social media platform measurement reports/dashboards to track engagement and effectiveness
Champion ideas for new content and innovative ways of engaging and reaching audience on social media platforms
Manage any budgets delegated by either the Social Media Manager, Asia Pacific or other Digital Communications teams
Comply with Group policies and procedures and maintain all required records
Support, collaborate on, track and analyse the delivery and impact of social media initiatives
Meticulously track and observe exchanges on Chinese social media platforms to gain deeper understanding of local perceptions and values, thus helping wider team avoid risk of embarrassing missteps
Proven experience of social media community management and two way communication with audiences
Experience directing and publishing social media content and inititaives through global social media channels
Proven experience of influencing stakeholders around social strategy
Excellent understanding of social media and its use by corporates, the media and wider public.
Proven experience owning and compiling social media channel reporting and campaign measurement with tangible insights and recommendations throughout
Expert knowledge of the main social media platforms (Facebook, Twitter, LinkedIn, Sina / WeChat) is also essential.
The role holder should have the ability to communicate effectively across a variety of media in both English and Chinese (traditional / character based), with any other language capabilities being highly desirable.
Strong storytelling skills with proven ability to produce clear, engaging narrative.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Issued by The Hongkong and Shanghai Banking Corporation Limited.
HSBC is one of the world’s largest banking and financial services organisations. We serve more than 39 million customers through four global businesses: Retail Banking and Wealth Management, Commercial Banking, Global Banking and Markets, and Global Private Banking. Our network covers 66 countries and territories in Europe, Asia, the Middle East and Africa, North America and Latin America.
We aim to be where the growth is, connecting customers to opportunities, enabling businesses to thrive and economies to prosper, and ultimately helping people to fulfil their hopes and realise their ambitions.
Whether you are looking for a first job or taking the next step in your career, we offer many ways for you to realise your ambitions. Come and work with us and you'll have opportunities to make connections all over the world and help build the bank for the future.