Digital Content Author - Retail Banking and Wealth Management

  • Competitive
  • Hong Kong Hong Kong Hong Kong HK
  • Permanent, Full time
  • HSBC
  • 19 May 18 2018-05-19

Digital Content Author - Retail Banking and Wealth Management

Some careers open more doors than others.
If you're looking for a career that will unlock new opportunities, join HSBC and experience the possibilities.

Retail Banking and Wealth Management serves more than 50 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.

We are currently seeking a high caliber professional to join our team as Digital Content Author .

Principal responsibilities

  • Create, analyse and optimise required pages to provide best of the class customer experience
  • Leverage data to review the effectiveness of content and further decision making
  • Primary focus on China and Hong Kong markets
  • Working as a team to ensure both business objectives and customer needs are met
  • Help deliver output based on editorial calendar and other planned initiatives
  • Ability to analyse and communicate key findings in analytics
  • Ability to manage project work with ad hoc tasks
  • Manage your own pipeline of work and ensure milestones are met
  • Responsible for ensuring the success of pages by monitoring their performance and offering further options to optimise

  • Retail Banking background is an advantage
  • Understand the challenges of serving small businesses, especially in China
  • Able to formulate content marketing strategy for business banking needs
  • Experience using content management systems and analytics tool
  • Experience delivering localized digital content across multiple platforms, especially mobile
  • Strong analytical, and planning skills
  • Ability to work with multiple teams while being able to manage projects independently
  • Innovative, ability to approach things differently to deliver goals
  • Strong relationship management and influencing skills to satisfy a wide range of internal and external customers with conflicting priorities
  • Able to read and write English and Chinese , including Simplified Chinese
You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.