Digital Content Author - Retail Banking and Wealth Management

  • Competitive
  • Hong Kong Hong Kong Hong Kong HK
  • Permanent, Full time
  • HSBC
  • 19 Aug 18 2018-08-19

Digital Content Author - Retail Banking and Wealth Management

Some careers have more impact than others.
If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.

Retail Banking and Wealth Management serves more than 50 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.

We are currently seeking a high caliber professional to join our team as Digital Content Author.

Principal responsibilities

  • The role will require a creative flare and knowledge of best practice in regards to copy placements and use of call to actions buttons. While the role will not require build and distribution of content through other channels, you will need to know how those channels feed into your pages and ensure a seamless user journey, flagging any inconsistencies or repetition that may transpire during build.
  • The role holder will also need to be able to communicate effectively to ensure any issues are raised with the Content Producer to ensure realignment across the channels. This is not a developer role, and requires candidates who are passionate about creating optimal user journeys with a focus on conversion and acquisition.
  • You will be knowledgeable on basic UI UX practices such as page real estate and copy placement, have a good understanding of SEO, optimisation and content governance.
  • You will work within a newly formed content studio where you can draw upon the skills and expertise of other digital professionals and work together to deliver good content proven through analytics.
  • Responsible for ensuring the success of pages by monitoring their performance and offering further options to optimize.


Qualifications
Requirements
  • Professional diplomas from CIM and IDM would be an advantage
  • Experience and understanding of web publishing tools, content management systems and capabilities and automated translation platforms
  • Previous experience in a translation or localisation environment
  • Knowledge of digital best practice including SEO, writing for web, optimisation and accessibility
  • Experience delivering localized digital content across multiple platforms, especially mobile
  • A working understanding of web technology tools such as XML, HTML, Photoshop, and varying digital asset types
  • Localization budget and vendor management experience is an advantage
  • Demonstrated success in delivering multiple content related projects, priorities and vendors concurrently.
  • Strong analytical, and planning skills and the ability to work with multiple teams.
  • Good understanding of project methodology, frameworks and best practice and in particular Agile
  • Subject Matter Expertise of digital content and distribution
  • Innovative, the ability to approach things differently or do different things to deliver goals
  • Strong understanding of information systems, business processes, the key drivers and measures of success


You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

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