Digital Engagement Manager - Retail Banking and Wealth Management

  • Competitive
  • Hong Kong Hong Kong Hong Kong HK
  • Permanent, Full time
  • HSBC
  • 19 May 18 2018-05-19

Digital Engagement Manager - Retail Banking and Wealth Management

Some careers open more doors than others.
If you're looking for a career that will unlock new opportunities, join HSBC and experience the possibilities.

Retail Banking and Wealth Management serves more than 50 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.

We are currently seeking a high caliber professional to join our team as Digital Product Manager .

Principal responsibilities

  • Responsible for driving digital engagement across Wealth and Insurance products
  • Lower the barrier for customers and prospects to discover our wealth services by simplifying the proposition and making the discovery process more personalized
  • Transform the periodic, face to face wealth relationship into an always on, bitesized digitally led conversation, enticing customers to incrementally take no regret moves for managing their wealth
  • Responsible for the ideation, development, best practice syndication, and delivery of a wide range of customer facing digital experiences
  • Optimal presentation of wealth products on our public website, designed to create more coherent and seamless experiences between discovery and transactional journeys
  • Leveraging market trends, consumer insights, and data analytics to recommend and implement best in-class digital customer experiences and drive engagement KPIs across multiple channels
  • Creating customer journeys to promote discovery of wealth products and ultimately facilitate decision making and conversion
  • Influencing product owners to drive digital engagement KPIs
  • Liaising with Marketing and Digital as a Channel teams to promote usage and increase activation of customers products through digital channels
  • Applying data, metrics and test results from customer reactions to tailor content, digital marketing, and customer interactions to improve ROI and customer returns for the proposition.


Qualifications
Requirements
  • Proven track record of successfully delivering tangible improvements to customer experience through digital interactions
  • Deep understanding of CRM, segmentation techniques, journey optimization techniques and eCommerce analytics
  • Ideally have experience with an eCommerce company
  • Ideally have an affinity with wealth topics like experience in investing in the stock market, financial planning
  • Customer focused, results based approach, able to deliver to deadlines
  • Possess a blend of business and technical savviness; ability to drive strategy into action
  • An entrepreneurial drive, with the ability to deconstruct and solve problems, to investigate drivers and figure out why things happen
  • Experience working across multiple markets with a preference given towards Asian market experience
  • Familiarity with agile delivery principles and quality software engineering processes and practices
  • Demonstrates flexibility when addressing shifting or competing priorities
  • Proven ability to influence large teams without direct leadership authority
  • Strong analytical and presentation skills
  • Energetic, positive attitude and team player
  • Bachelor's degree or equivalent preferable
You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

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