Our client is a leading Hong Kong based financial services group listed on The Stock Exchange of Hong Kong, serving the needs of customers throughout Greater China and beyond, with the operation one of the largest branch networks in Hong Kong. She is dedicated to providing comprehensive corporate banking, personal banking, wealth management, and investment services to its customers in Hong Kong, Mainland China, and other major markets around the world. She is looking for a Digital Marketing Manager to join her Segment Management and Marketing Department.
- To supervise a small team in developing effective digital marketing strategy and driving performance-based digital campaigns to meet business targets and acquire customers
- To develop social media strategy, manage social media platform including Facebook, Instagram, and WeChat official accounts for segment penetration
- To manage, monitor and evaluate the performance of the digital marketing activities
- To provide regular reports on campaign performance, program effectiveness and market intelligence to optimize campaign results
- An all-round & experienced digital marketer, with banking background (mandatory), digital agency or telecommunications
- Bachelor degree holder preferably in Marketing, e-Commerce or a related discipline
- Minimum of 8 years’ experience gained from digital marketing field, e-business or digital agency
- Proven track record in digital marketing campaign management including digital optimization, social media, SEO, SEM, etc.
- Strong understanding of social media, digital marketing techniques, technology trends and market best practice
- Creative, innovative, and passionate in digital marketing with positive working attitude
- Effective analytical, people management and project management skills
- Proficiency in both spoken and written English and Chinese
Interested parties please send your resume in word format with current & expected salary and notice period to firstname.lastname@example.org. For details, please feel free to contact Leo at 62828201.