Digital Strategy Business Analyst/Manager (Senior) - Insurance Industry - Group Level Digital Strategy Business Analyst/Manager (Senior)  …

Wellesley Associates Limited
in Hong Kong
Permanent, Full time
Last application, 09 May 21
Attractive Remuneration Package
Wellesley Associates Limited
in Hong Kong
Permanent, Full time
Last application, 09 May 21
Attractive Remuneration Package
Background: A well-known insurance firm is now looking for an experienced Digital Business Analyst to join their Digital & Data team.


  • Digital, Interactive & Innovative 
  • Digital Development Strategy 
  • Business Analysis, Customer Journey, Product Analysis

Job Scope

  • To drive and lead new digital channel developments by capturing the conceptualization, requirements, and the personalization direction for web and mobile platforms
  • Plan, develop and implement Group digital development strategy to ensure consistency and alignment
  • Guide local country senior management on strategic tech development to ensure reusability
  • Work very closely with BU such as CX & Marketing, Transformation, Legal & Compliance, Risk, Distribution, GI, Local market teams, Group IT, DIDC, Delivery team, Country C-Level, etc
  • Create high level and detailed functional and non-functional requirement or specification to capture business needs rules and details
  • Translate business workflow, User Interface and User Experience into detailed product backlog, consisting of a set of Epics, User Stories and Tasks, user interface mock-ups, process and data flow diagrams
  • Detail functional specifications for each step in the journey, for example validations of fields, user scenarios
  • Responsible for functional and solution documentation, create and review test scenarios, support business and function teams for User Acceptance Testing to facilitate the product delivery
  • Develop the execution plan for the future state
  • Define and measure success metrics and monitor the progress
  • Design and create best practices to share
  • Maintain backlog and work with PO on prioritization
  • Assist on integration of analytics capabilities on local markets


  • 6 -10 years of working experience in Business Analysis with coverage on Customer Journey , Product Analysis, Requirement Analysis and Gathering, Technical design.
  • It will be an advantage to have previous experience in the Insurance industry
  • A clear understanding of the importance of user-centred designs and able to identify opportunities throughout design process
  • Agile project delivery experience
  • Experience with A/B testing and other testing metrics
  • Ability to analyze data and provide evidence-based recommendations
  • Familiar with agile tools, Confluence, Jira, etc.
  • Degree holder in Information Technology, Business Administration or other related disciplines
  • Possess excellent working attitude, time management skills, self-disciplinary skills and prioritization skills
  • Possess strong communication and problem-solving skills
  • Excellent communication skills in English

If you are interested in this position, please apply online with your latest CV in Word format including current & expected salary. Kindly note that only shortlisted candidates will be notified.

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