• Competitive
  • Hong Kong
  • Permanent, Full time
  • Citi
  • 2018-06-17

HK - GCB - AVP, Digital Acquisition

HK - GCB - AVP, Digital Acquisition

  • Primary Location: Hong Kong SAR of PRC,Hong Kong,Hong Kong
  • Education: Bachelor's Degree
  • Job Function: Product Management
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: No
  • Job ID: 18031152


  • Lead a sub team to achieve digital acquisition target
  • Formulate business and media strategies on digital acquisition to achieve business goals
  • Initiate and implement effective marketing campaigns from end-to-end to drive sales conversion digitally
  • Analyze & utilize MIS data to make recommendations to improve overall strategies
  • Use web analytics to improve the efficiency and CPA (cost per acquisition)
  • Work closely with internal and external partners to ensure smooth implementation of campaigns
  • Monitor different media agencies and digital content agencies for effective media placement to deliver sales leads and ensure effective conversion rate by working closely with sales channels at the back-end
  • Optimize our existing website and application forms to increase the effectiveness of sales leads capture and conversion
  • Work with digital agency for creative optimization (A/B testing)


  • Bachelor Degree holder
  • At least 8 years' experience in performance marketing, with banking, insurance background is a plus
  • Strong business acumen and analytical ability
  • Be open-minded and self-motivated with good communication, interpersonal, problem solving skills and strong sense of responsibility
  • Ability to work under pressure and meet pressing deadline
  • Excellent written in English and Chinese and fluent spoken English
Hong Kong Hong Kong Hong Kong HK