• Competitive
  • Hong Kong
  • Permanent, Full time
  • Citi
  • 2018-12-17

HK - GCB - Manager Card Products

HK - GCB - Manager Card Products

  • Primary Location: Hong Kong SAR of PRC,Hong Kong,Hong Kong
  • Education: Bachelor's Degree
  • Job Function: Marketing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: No
  • Job ID: 18065329


Description

  • Lead the team to grow the credit card customer base through various channels;
  • Structure the acquisition strategy to recruit profitable customers and lead the team to implement various programs with respective work flows;
  • Differentiate from competitors with impactful communication strategy, attractive acquisition program and drive to target the right customers for our card products;
  • Monitor program efficiency and productivity;
  • Work closely with Management, regional team and cross-functional teams including Sales Channels, Decision Management, Risk Management, Operation, Customer Service, Marketing Communication & etc.;
  • Review end-to-end customer journey from acquisition;
  • Work closely with technology team on system enhancement and prepare business requirement to ensure smooth execution at all sales platforms;
  • Design sales processes and ensure proper operation control and governance.


Qualifications

  • University graduate, preferably in marketing or related disciplines;
  • Minimum 5 years solid marketing experience in banking industry preferably in cards business;
  • Good leadership skills and willing to take up challenges;
  • Proactive and adapt to dynamic environment;
  • Excellent analytical skills with customer centricity mindset;
  • Strong in leading seamless & end-to-end execution of marketing campaigns;
  • Ability to prioritize projects with team resources;
  • Good command of written and spoken English and Chinese;
  • Good communication & presentation skills;
  • Familiarity with system design.