• Competitive
  • Hong Kong
  • Permanent, Full time
  • Citi
  • 23 Sep 17

HK - GCB - Marketing Manager, Cards Usage

HK - GCB - Marketing Manager, Cards Usage

  • Primary Location: HK,Hong Kong,Hong Kong
  • Education: Bachelor's Degree
  • Job Function: Marketing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: No
  • Job ID: 17056951


Description

  • Plan and implement effective, competitive and innovative Card Usage campaigns to achieve business target, higher market share, high standard of customers satisfaction and uplift customer experience
  • Participate in collaborating with both internal and external partners to implement usage campaigns
    • Work with merchants to identify joint promotion opportunities
    • Work with operations on idea clearance on program mechanics
    • Work closely with Marketing Communications team to prepare customer communications and other marketing collaterals
  • Closely monitor program performance, take responsive actions and demonstrate quantified success
  • Manage marketing budgets to ensure accuracy and within cost control


Qualifications

  • University Graduate
  • Minimum 5 years solid marketing experience
  • Good interpersonal skills
  • Highly organized, independent with strong initiatives
  • Fast thinking with creative & determined mind
  • Excellent communication & presentation skills
  • Good command of written and spoken English and Chinese