Head of CRM & Analytics (Group Marketing) Head of CRM & Analytics (Group Marketing) …

Convoy Global Holdings Limited
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Negotiable
Convoy Global Holdings Limited
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Negotiable
Convoy Global Holdings Limited
As the leading financial advisory firm in Hong Kong, Convoy upholds its core values of Passion, Integrity and Professionalism in providing the best advices and service to help customers investing in their future. Due to our business expansion, we are looking for high calibre candidates to share our vision and venture our success.

Job Description:

  • Reporting to the Group CMO, to develop and lead the strategic plan for CRM, analytics and consumer research as the key part of overall group business and marketing transformation journey that increases the value of customer relationships and bring in additional business opportunities for the Group.
  • Develop new, innovative CRM engagement platform and programs to maximize business synergy among group’s different channels, products and marketing objectives to build profitable, long-term customer relationships from leads generation, acquisitions, cross-sell/up-sell to referrals.
  • Serve as business owner for technology projects necessary in development of CRM. Partner with IT team and vendors to develop and implement CRM system roadmap to support the needs of the business regarding data hygiene, campaign management, database analytics, business intelligence and related functions.
  • Manage market and customer research to provide learnings and insights to the brands.
  • Lead, develop and execute the design and implementation of customer segmentation system and targeting for each of the brands.
  • Develop and manage targeted relationship marketing campaigns and programs. Work with marketing and channel teams to execute the programs to maximize ROI while increasing customer value.

Requirements:

  • Degree or above
  • Minimum 12 years’ relevant experience, previous experience in similar head of CRM role with capability and  experience in development CRM platform from scratch with track record in achieving positive business results
  • Solid technical knowledge of CRM and analytical systems
  • Must have a strong commercial outlook and the ability to manage project delivery through internal and external stakeholders
  • Excellent interpersonal and communication skills
  • Excellent command of English and Chinese, Mandarin is an advantage

 

We offer competitive remuneration including career prospects to the right candidate. Interested parties please send detailed resume with availability, current and expected salaries to Human Resources Department, Convoy Global Holdings Limited, 39/F Lee & Man Commercial Center, 169 Electric Road, North Point, Hong Kong or by clicking the Apply Now button and upload your CV and cover letter.

(All applications will be treated in strict confidence and used for recruitment purpose within Convoy Global Holdings Limited only. All applicants are kept on file one year from the date of the application.)

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