Head of Digital Acquisition & MarTech, Consumer Banking Head of Digital Acquisition & MarTech, Consumer  …

DBS Bank Limited
in Hong Kong
Permanent, Full time
Last application, 26 Jan 21
Competitive
DBS Bank Limited
in Hong Kong
Permanent, Full time
Last application, 26 Jan 21
Competitive
Head of Digital Acquisition & MarTech, Consumer Banking
Business Functions

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.


Responsibilities

  • Head up the Digital Acquisition & MarTech function to drive all business targets across Consumer Banking
  • Search Engine Marketing (SEM), Search Engine Optimization (SEO), Retargeting, Programmatic Buy, Network Buy, Key Opinion Leader (KOL) campaign management, tagging, Marketing Technology (MarTech) etc
  • Work closely with Regional Marketing team on MarTech, Marketing Program Proposal (MPP) process, Advertising & Promotion (A&P) budget management
  • Performance Marketing agency management
Accountabilities
  • To co-own and achieve annual digital acquisition targets with various Product teams
  • Be the "Person in Charge" from Marketing to jointly lead all the MarTech projects together with Regional MarTech and local Business Analystics, Product and Digital teams.
  • Manage "Return On Marketing Investment" tracking mechanism, ensure timely tracking and reporting
  • Manage A&P for Consumer Banking Group, ensure all expense items are within budget & documented
  • Manage MPP process according to regional guideline
Requirements
  • Over 10 years of digital marketing experience in leadership or management role from client-side or agency-side, solid experience in Finance, Banking, VB, Insurance or Performance Marketing agency.
  • University graduate or postgraduate from Marketing, Computer Science, Mathematics, Data Analytics or related discipline.
  • Strong business sense and people management skills who leads agile way of working.
  • Google Analytics, Adobe Analytics, tagging, campaign & funnel tracking, SEM, SEO, Retargeting, Programmatic Buy, Network Buy, KOL campaign management
Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
We regret only shortlisted candidates will be notified
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