Head of Marketing Hong Kong

  • Negotiable
  • Hong Kong Hong Kong Hong Kong HK
  • Permanent, Full time
  • Elysian Executive Solution
  • 21 May 18 2018-05-21

Our client is the leading Swiss private banking group with a focus on servicing and advising sophisticated private clients and a premium brand in global wealth management.

RESPONSIBILITIES

  • Responsible for defining and delivering the marketing plan for Hong Kong, aligned with regional and global marketing strategy, to support business objectives of the sub-regional markets
  • Lead the marketing team in Hong Kong with a view to motivate, develop and empower the team to maximise their potential   
  • Be updated on market developments and trends to align marketing activities
  • Proactively identify and evaluate new opportunities to position the bank uniquely and sustainably in the market
  • Plan and manage the assigned marketing budget including reporting
  • Collaborate closely with colleagues from various departments, in particular with the communications and marketing team
  • Ensure compliance and application of guidelines and procedures relating to marketing activities eg brand, sponsorship etc
  • As a marketing specialist, proactively advise and manage key stakeholders  
  • Support Head Marketing Asia Pacific in driving the marketing strategy and various projects for the region   

 

REQUIREMENT

  • At least 10 years of professional experience across the full spectrum of the marketing function, preferably in private banking or the financial industry
  • Good understanding of the North Asia region
  • A recognised university degree in marketing, communications, business or finance
  • Proven experience in leading a team   
  • Strong proficiency in English and Mandarin (spoken and written)
  • Experience in digital or content marketing is advantageous