Manager (New Product Marketing) Manager (New Product Marketing) …

Bank Of China (Hong Kong) Limited
in Hong Kong
Permanent, Full time
Last application, 20 Sep 20
Competitive
Bank Of China (Hong Kong) Limited
in Hong Kong
Permanent, Full time
Last application, 20 Sep 20
Competitive
Manager (New Product Marketing)
Responsibilities:
  • Responsible for and participate in the sales and promotion of E-Finance services and products to ensure the smooth operation of E-finance products; and work closely with internal and external parties to deliver quality services
  • Formulate social media and branding strategy or initiatives, and conduct marketing campaign in various medias
  • Formulate and implement customer's engagement strategy that aims at sharpening the banks' branding and product reputation through continuous target customers' acquisition and activation
  • Plan and organize online and offline marketing campaign to increase exposure in social media and enhance customers' stickiness
  • Leverage professional analytical tools on operational data to drive product delivery and optimize operational effectiveness and efficiency
  • Keep abreast of and conduct competitors' analysis to assess its strengths and weaknesses; conduct research on competitors' channels and services to increase the Banks' competitiveness
Requirements
  • Degree or above (Journalism, Media, education or other related discipline is preferrable)
  • At least 2 years' experience in sales and promotion of E-Finance Products
  • With professional IT background or experience preferred
  • Strong communication, writing and editing skills with excellent command of both written and spoken English and Chinese
  • Strong insight and business acumen, creative and resourceful to create social media campaign with heated discussion
  • Energetic mindset, excellent interpersonal skills, coordination and execution ability, and great sense of team work
  • Strong English oral and written communication skills; good command of Cantonese preferred

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