Manager /Senior Manager, Digital Marketing Analytics

  • 55K-66K
  • Hong Kong Hong Kong Hong Kong HK
  • Permanent, Full time
  • IPS Group (Asia) Limited
  • 21 Apr 18 2018-04-21

Our client is a medical insurance company and they are expanding their digital marketing team. They are looking for a curious, highly motivated analytics leader to help the company understnad the visitors and customers are interacting with their website. It will proactively provide insights to the marketing team and other business units, working with qualitative and quantitative data to derive insights and actionable recommendations.

Key Responsibilities:

  • Partner with Digital Marketing team members to track, prioritize, and manage web analytics across multiple websites
  • Establish relevant KPIs and define key data requirements to support digital programs
  • Leverage web data and analysis to create ongoing recommendations for improving the user experience, increasing conversion, optimizing marketing channels and informing key decisions
  • Define conversion funnels that support a variety of marketing campaigns
  • Lead creation and completion of Multivariate and A/B testing documents (from hypothesis creation to influencing creatives to identifying success metrics) and post-test analysis to deliver conversion improvements across websites and digital marketing campaigns.
  • Investigate changes to business trends and share learnings of what happened on their website with actionable insights and storytelling
  • Act as an internal expert on Google Analytics 360 capabilities and site tagging
  • Leverage data to understand our HK business in depth, proactively identify areas of opportunity, and suggest projects to increase user acquisition and improve conversion and retention
  • Drive next generation of report automation (e.g. Tableau)
  • Support tracking and optimization of marketing automation initiatives (e.g. Salesforce Marketing Cloud)
  • Create models to predict customer behaviour and performance of marketing initiatives
  • Develop reports and presentations for management, other business units and the marketing team


  • 6 -8years of experience in generating and presenting insights from marketing data
  • Expertise knowledge of web analytics tools such as Google Analytics Premium
  • Experience with A/B and multivariate testing tools such as VWO or Google Optimize 360 .
  • Strong data visualization skills and experience with Business Intelligence tools such as Qlikview or Tableau and Business Objects
  • Understanding of web analytics implementation and tag management software such as GTM, Tealium or Ensighten
  • Experience working with granular (cookie/event level) web data to analyze traffic, page navigation and web channel attribution
  • Experience working with SaaS-based metrics including user acquisition, conversion and retention and/or product usage

*Successful candidates will be equal parts technologist, analyst, and marketer. They will pose the right research questions, know where to extract the data to help answer those questions and drive projects successfully from beginning to end*