- Hong Kong Hong Kong Hong Kong HK
- Permanent, Full time
- Global Associates
- 13 Aug 18 2018-08-13
Our client is a dynamic digital-solution based financial services company. It is inviting application for the Marketing Director.
- Develop and implement digital and customer segmentation strategies & tactics
- Develop the digital marketing strategic roadmap and multi-channel strategy
- Manage all aspects of digital marketing initiatives
- Oversee the brand presence across the digital ecosystem and channels
- Define and optimize customer value proposition and deliver
- Manage marketing and pricing strategies, including customer base mix modeling, planning and forecasting
- Formulate and execute digital platforms to enhance customer engagement capabilities
- Monitor the progress of e-product and e-services development
- Develop online customer journey with enhanced customer experience and satisfaction
- Bachelor degree in Business Administration, Marketing, Digital or related disciplines.
- Minimum 7 years’ relevant experience in financial services or digital marketing experience.
- Highly familiar with the latest digital marketing trends and techniques
- Socially savvy with a creative mindset
- Good knowledge is personal financial products and services
- Highly self-motivated, responsible, proactive, analytical mindset and determined to drive assigned targets
- Excellent written and presentation skills in both Chinese & English
If you are interested please send your full resume in MS Word format, along with salary history and expectation to Daniel Luk (email@example.com) and a cc: copy to firstname.lastname@example.org