Marketing Director

  • -
  • Hong Kong Hong Kong Hong Kong HK
  • Permanent, Full time
  • Global Associates
  • 13 Aug 18 2018-08-13

Our client is a dynamic digital-solution based financial services company. It is inviting application for the Marketing Director.

 

Job Description:

 

Responsibilities

  • Develop and implement digital and customer segmentation strategies & tactics
  • Develop the digital marketing strategic roadmap and multi-channel strategy
  • Manage all aspects of digital marketing initiatives
  • Oversee the brand presence across the digital ecosystem and channels
  • Define and optimize customer value proposition and deliver
  • Manage marketing and pricing strategies, including customer base mix modeling, planning and forecasting
  • Formulate and execute digital platforms to enhance customer engagement capabilities
  • Monitor the progress of e-product and e-services development
  • Develop online customer journey with enhanced customer experience and satisfaction

 

Requirements:

  • Bachelor degree in Business Administration, Marketing, Digital or related disciplines.
  • Minimum 7 years’ relevant experience in financial services or digital marketing experience.
  • Highly familiar with the latest digital marketing trends and techniques
  • Socially savvy with a creative mindset
  • Good knowledge is personal financial products and services
  • Highly self-motivated, responsible, proactive, analytical mindset and determined to drive assigned targets
  • Excellent written and presentation skills in both Chinese & English

 

If you are interested please send your full resume in MS Word format, along with salary history and expectation to Daniel Luk (dan.luk@globalassociates.com) and a cc: copy to cv@globalassociates.com