Marketing Manager, Customer Insight - Global Marketing

  • Competitive
  • Hong Kong Hong Kong Hong Kong HK
  • Permanent, Full time
  • HSBC
  • 18 Aug 18 2018-08-18

Marketing Manager, Customer Insight - Global Marketing

Some careers open more doors than others.
If you're looking for a career that will unlock new opportunities, join HSBC and experience the possibilities.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high caliber professional to join our team as Marketing Manager, Customer Insight .

Principal responsibilities

  • Responsible to provide appropriate application of the Marketing Customer Strategy and Insight budget
  • Define and develop the research required to support the business by evolving and delivering propositions that meet our customer needs and generate revenue
  • Drive the understanding of customers by gleaning and reviewing their feedback, evaluating propositions and new ideas through quantitative and qualitative methods
  • Drive an insight driven approach to marketing
  • Develop and implementation of tracking activity to measure the impact of changes to customer engagement and customer value
  • Understanding the underlying causes of customer satisfaction across all processes and touch points.
  • Helping to shape Marketing activity. proposition development, segmentation, communications, by providing an understanding of the customer and thorough focused research and insight,
  • Identifying opportunities to drive improvements in the customer experience and hence increase customer satisfaction, engagement and retention
  • Supporting business performance management through the delivery of customer metrics and market or competitor benchmarking
  • Working with regional or local research agency partners on the execution of regional and local market research projects
  • Recommending and developing changes and improvements to operating models, procedures and practices based on own expertise and understanding of HSBC and market best practice
  • Contributing to the development and maintenance of a Marketing management information, analysis and reporting framework that supports and informs timely and effective business management and decision making

  • Degree level of qualification in marketing or business studies preferred
  • Broad based commercial experience, ideally with a Financial Services institution
  • Experience and background in commercial banking segment
  • Customer insight, analytical and statistical experience with ability to initiate and use market and customer insight strategically to drive change
  • Strong communication and presentation skills
  • Excellent relationship building and stakeholder management skills
  • Strong project planning and management skills
  • Self-motivated to cope with the demands of a multi-geography environment
  • Good understanding of technology developments and emerging consumer and industry trends.
  • Proven ability to inform and challenge leadership teams and peers.
  • Proven ability to work on multi-function projects demonstrating excellent relationship building skills.
  • Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
  • Able to influence at an executive level and lead cross functional projects to drive improvement
You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

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