Marketing Manager, Customer Insight and Market Research - Global Marketing

  • Competitive
  • Hong Kong Hong Kong Hong Kong HK
  • Permanent, Full time
  • HSBC
  • 21 Aug 18 2018-08-21

Marketing Manager, Customer Insight and Market Research - Global Marketing

Some careers have more impact than others.
If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high caliber professional to join our team as Marketing Manager Customer Research and Insight .

Principal responsibilities

  • Conducting and managing research programs to inform Marketing and Global Business lines on market opportunities, brand position, product enhancement and new proposition development
  • Analyzing and consolidating findings from different means including but not limited to research studies, internal customer data, competitive intelligence, social media responses and overall market sentiment.
  • Sharing insight and recommendation with Marketing teams and other key stakeholders that can be used to improve the effectiveness of Marketing campaigns, enhance the customer proposition offering and increase the overall customer experience.
  • Sourcing and partnering with research suppliers and analytics consultants to apply the best in class and cost effective solution for insight discovery.

  • Degree in Statistics, Marketing, Business Administration or Finance is preferred
  • Working experience in the field of consumer insight, research, strategy planning and customer analytics with ideally from both in house and consultancy side
  • Hands on experience in leading large scale research projects and familiar with both quantitative and qualitative research approaches
  • Logical mind with strong business sense and able to analyze and consolidate data from various sources and present it in a meaningful way
  • Strong communication skills and able to work in a team environment with multiple parties, stakeholders and senior leaderships
You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

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