Marketing Manager, Data and Marketing Automation - Global Marketing

  • Competitive
  • Hong Kong Hong Kong Hong Kong HK
  • Permanent, Full time
  • HSBC
  • 15 Aug 18 2018-08-15

Marketing Manager, Data and Marketing Automation - Global Marketing

Some careers open more doors than others.
If you're looking for a career that will unlock new opportunities, join HSBC and experience the possibilities.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high caliber professional to join our team as Marketing Manager, Data and Marketing Automation .

Principal responsibilities

  • Creating and maintaining a strong relationship between global marketing strategy, data and automation partners.
  • Working closely with local marketing partners to enhance Marketing strategies to leverage data and automation opportunities to support revenue maximisation and market/wallet share.
  • Being the subject matter expert on the assigned areas assigned within the Marketing team, ensuring that the appropriate level of Marketing support is provided to these solution sets.
  • Assisting with the delivery of the Marketing plans for the areas assigned, including leveraging the most appropriate resources to deliver Marketing activity.
  • Using deep knowledge of data and marketing automation to deliver communications that support the business and brand objectives.
  • In-flight tracking of performance and measurement of key metrics, summarising learnings for feeding into future initiatives.
  • Driving innovation, building on existing services and developing new ideas which align with the broader business and Marketing strategy.
  • Recommending and creating proposals to use new tools, tactics and media channels.
  • Holders of this role are expected to demonstrate a good understanding of key trends and areas of innovation which influence the way we interact and engage with our external customers, internal stakeholders and audiences.
  • These should include digital marketing, new technology, Marketing Automation, Customer Relationship Management, Agile working practices, data and analytical tools and how this helps HSBC to be more customer centric.

  • Degree level qualification in marketing or business studies preferred.
  • Broad business experience, ideally with some external to HSBC within a Financial Service based institution.
  • Demonstrated ability to identify strategic needs based solutions both now and in the future.
  • Experience and evidence of working within teams over multiple sites.
  • Proven understanding of data and marketing automation and their role in marketing strategy development and delivery as well as communications development.
  • Commitment to putting the customer at the heart of all development activities.
  • Strength in digital and analytical skills.
  • Proven track record in operating with and influencing leadership teams.
  • Proven track record in self-motivation, drive and delivering success.
  • Strong understanding of communication developments and emerging consumer, business decision maker and industry trends.
  • Proven ability to work on multi-function projects demonstrating excellent relationship building skills.
  • Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.
  • Ability to think innovatively, shaping and communicating new concepts.
You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

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