Marketing Manager, Events and Campaigns - Global Marketing

  • Competitive
  • Hong Kong Hong Kong Hong Kong HK
  • Permanent, Full time
  • HSBC
  • 15 Aug 18 2018-08-15

Marketing Manager, Events and Campaigns - Global Marketing

Some careers open more doors than others.
If you're looking for a career that will unlock new opportunities, join HSBC and experience the possibilities.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high caliber professional to join our team as Marketing Manager, Events and Campaigns.

Principal responsibilities

  • ​Management and execution of Marketing campaigns and activities to deliver against the objectives and ambitions of the Global Marketing strategy and plan for Global Private Banking
  • Formulating and implementing Marketing campaigns and activities to support the achievement of revenue growth targets for Global Private Banking
  • Driving customer acquisition in key segments, building the HSBC brand presence and supporting the local activation of campaigns and activities
  • Implementing campaigns locally, working with Marketing campaigns and communications teams members to ensure that the HSBC brand is promoted in a consistent way, using the agreed campaign assets and supporting materials produced
  • Collaborating with key internal stakeholders to deliver cohesive Marketing campaigns
  • Effectively managing agency and supplier relationships to maximise service delivery, including onboarding, requisition and payment requirements
  • Tracking effectiveness of campaigns to ensure that marketing investment is clearly aligned to business outcomes for every campaign activity

  • Strong years experience in end-to-end event management, both local and regional, coming from a wealth management, luxury or event production background
  • Proven experience of collaboration with teams over multiple sites
  • Sound knowledge on digital marketing
  • Ability to work with stakeholders in formulating a robust business brief, interpreting this into a marketing challenge and proposing or executing appropriate marketing solutions
  • Knowledge of event development and production activities, while delivering to the highest quality standard
  • A team player with great energy and passion, strong interpersonal skills to work collaboratively across functions and lines of business
  • Ability to work independently, to multitask and to meet tight deadlines
  • Must be fluent in written and spoken English, Cantonese and Putonghua
You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

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