Marketing Manager, Integrated Marcomms - Global Marketing

  • Competitive
  • Hong Kong Hong Kong Hong Kong HK
  • Permanent, Full time
  • HSBC
  • 21 Aug 18 2018-08-21

Marketing Manager, Integrated Marcomms - Global Marketing

Some careers open more doors than others.
If you're looking for a career that will unlock new opportunities, join HSBC and experience the possibilities.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high caliber professional to join our team as Marketing Manager, Integrated Marcomms.

Principal responsibilities

  • This role is part of the Global Marketing function which is focused on supporting the strategic and revenue growth priorities of two Global Businesses, Commercial Banking and Global Banking and Markets.
  • This role is responsible for leading the development and execution of customer-focused marketing campaigns to support the objectives and ambitions of the Global Marketing strategy and plan, in turn driving CMB and GBM revenue targets.
  • The incumbent will focus on understanding present and future customer needs and the identification, development and execution of marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.
  • Planning and executing integrated campaigns in support of key Global and Regional marketing projects.
  • Supporting the implementation of Global and Regional digital marketing strategy and plans
  • with a focus on martech, digital media, measurement and optimization.
  • Supporting the development and implementation of a social media and digital content strategy
  • Close working with global, regional and local teams to leverage best practice and support local activation
  • Close working or joint planning with External Affairs and Employee Communications
  • Managing relationships and optimisation of creative and media agencies
  • Measuring campaign outcomes and drive an effectiveness culture
  • The job holder works with a range of key internal stakeholders and in particular with global and local campaign and digital teams to share outputs and best practice.
  • Improve the performance of digital marketing through better use of martech, tracking, media and optimisation
  • The job holder is required to collaborate effectively with Retail Banking Wealth Management and Private Bank marketing campaign teams as appropriate and share best practice

  • Degree level qualification in marketing or business studies preferred.
  • Broad marketing experience within a Financial Service based institution.
  • Range of marketing planning and operational experience, with demonstrable success in developing and executing marketing plans and high profile integrated campaigns.
  • Experience in digital and content marketing across owned and paid channels, with an understanding of digital measurements.
  • An advantage to have experience in using martech platforms.
  • Experience and evidence of working within teams over multiple sites.
  • Commitment to putting the customer at the heart of all development activities, with a proven understanding of customer insights and their role in ideas and campaign development.
  • Proven track record in operating with and influencing leadership teams.
  • Proven track record in self-motivation, drive and delivering success.
  • Strong understanding of communication developments and emerging consumer, business decision maker and industry trends.
  • A passion as well as a good understanding of technology developments and emerging consumer and industry trends and how they drive digital strategy.
  • Proven ability to work on multi-function projects demonstrating excellent relationship building skills.
  • Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.
  • Ability to think innovatively, shaping and communicating new concepts.
You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

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