Marketing Manager, Loyalty Program Marketing Manager, Loyalty Program …

Bank Of China (Hong Kong) Limited
in Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Bank Of China (Hong Kong) Limited
in Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Marketing Manager, Loyalty Program
Responsibilities
  • Drive customer loyalty and continuous engagement with our credit card / payment business.
  • Analyze internal data and exam external lifestyle trends from time to time to maintain a competitive edge for our Rewards Program.
  • Conduct periodic points-earning and burning promotions, design and procure superior redemption items for the catalogue.
  • Delivery of effective marketing communications materials for loyalty / credit card / payment campaigns.
  • Collaborate with relevant parties/other marketing teams to align on activities and to ensure the smooth launch of different marketing programs.
  • Responsible for formulating, planning development and implementation of Rewards policies and programs for the Company.
  • Monitor program progress / effectiveness and conduct post-program evaluation for future improvement.

Requirements
  • University degree in Marketing, Business Management or a related discipline.
  • Minimum 5 years' experience in loyalty programs, wallet payments or digital products plus solid marketing experience. Exposure in bank environment will have added advantage.
  • Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes.
  • Ability to pay attention to details, especially those in relation to product implementation timeline and associated risks. Strong business acumen with excellent project management and problem solving skills
  • Must be a creative, flexible, hands-on-marketer that's comfortable rolling up sleeves to get the job done under the tight timeline
  • Creative, analytical, well-organized and excellent communications skills
  • Good command of both spoken and written Chinese (including Putonghua) and English
  • Proficient in MS Office applications

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