Marketing Officer - Cards Digital Partnership Usage and Loyalty
Responsibilities: - Manage rewards cost and redemption mix by data mining and preparing analysis of rewards redemption behaviors of various customer segments.
- Drive digital rewards redemption.
- Organize and implement effective rewards campaigns from end-to-end to achieve desired redemption mix at lower redemption cost as well as uplift customer experience
- Monitor rewards MIS and maintain robust expense tracking to manage rewards financial impact to the overall card business.
- Assist in generating customer insights and identifying appealing redemption items/services to uplift Citi Rewards Programme.
- Assist in driving customer loyalty & engagement through the Citi Rewards Program including expansion of instant & online redemption.
- Execute regional Rewards initiatives to Citibank credit card loyalty platform to create winning edge to the products.
- Assist in on-going monitoring & assessment on the performance of Citi Rewards Program using customer research, competitive analysis, MIS mining and financial analysis to identify and determine ways to increase main card usage.
Requirements - University Graduate
- Minimum 5-6 years or above solid marketing experience in banking/card industry or FMCG/ digital business.
- Sound knowledge & practical marketing experience
- Sensitive to numbers and have good analytical skills
- Excellent interpersonal skills
- Highly organized, independent with strong initiatives
- Strong supervisory skill and ability to give direction, training & guidance to subordinates
- Fast thinking with creative & determined mind
- Excellent communication & presentation skills
- Good command of written and spoken English and Chinese
Job Family Group: Marketing
Job Family: Marketing Program Management
Time Type: Full time
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