Marketing Officer - Cards Digital Partnership Usage and Loyalty Marketing Officer - Cards Digital Partnership  …

in Hong Kong
Permanent, Full time
Last application, 02 Mar 21
in Hong Kong
Permanent, Full time
Last application, 02 Mar 21
Marketing Officer - Cards Digital Partnership Usage and Loyalty

  • Manage rewards cost and redemption mix by data mining and preparing analysis of rewards redemption behaviors of various customer segments.
  • Drive digital rewards redemption.
  • Organize and implement effective rewards campaigns from end-to-end to achieve desired redemption mix at lower redemption cost as well as uplift customer experience
  • Monitor rewards MIS and maintain robust expense tracking to manage rewards financial impact to the overall card business.
  • Assist in generating customer insights and identifying appealing redemption items/services to uplift Citi Rewards Programme.
  • Assist in driving customer loyalty & engagement through the Citi Rewards Program including expansion of instant & online redemption.
  • Execute regional Rewards initiatives to Citibank credit card loyalty platform to create winning edge to the products.
  • Assist in on-going monitoring & assessment on the performance of Citi Rewards Program using customer research, competitive analysis, MIS mining and financial analysis to identify and determine ways to increase main card usage.


  • University Graduate
  • Minimum 5-6 years or above solid marketing experience in banking/card industry or FMCG/ digital business.
  • Sound knowledge & practical marketing experience
  • Sensitive to numbers and have good analytical skills
  • Excellent interpersonal skills
  • Highly organized, independent with strong initiatives
  • Strong supervisory skill and ability to give direction, training & guidance to subordinates
  • Fast thinking with creative & determined mind
  • Excellent communication & presentation skills
  • Good command of written and spoken English and Chinese

Job Family Group:
Job Family:
Marketing Program Management
Time Type:
Full time
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