Your Company

Your new company is a growing cybersecurity organisation specialising in threat intelligence, network security and AI-enabled security solutions. With an expanding presence across Asia Pacific, the company works with enterprise and public-sector customers across industries including financial services and telecommunications.

Your Role

• Lead the planning and execution of regional B2B trade shows, cybersecurity conferences, exhibitions, webinars and executive events
• Develop and execute lead-generation campaigns to support regional sales targets and pipeline growth
• Partner closely with sales teams to identify target audiences, develop campaign strategies and drive effective lead follow-up
• Manage end-to-end event execution, including event selection, sponsorship, budgeting, vendor management, logistics and post-event analysis
• Develop integrated marketing campaigns across digital, content, social media, email and offline channels
• Create and adapt marketing content, including thought-leadership articles, case studies, newsletters and sales enablement materials
• Manage regional marketing calendars and ensure consistent execution across different markets
• Track campaign performance, lead conversion and marketing ROI, providing insights and recommendations to improve future campaigns
• Manage external agencies, event organisers and marketing vendors
• Work closely with global and regional stakeholders to ensure marketing activities are aligned with overall brand and commercial objectives
  
  What You'll Need to Succeed
  • Minimum 8-10 years of B2B marketing experience, ideally within cybersecurity
  • Strong understanding of the cybersecurity industry and enterprise technology landscape
  • Proven experience in lead generation, demand generation and pipeline-focused marketing
  • Strong track record of managing B2B trade shows, industry conferences, exhibitions and executive-level events
  • Experience developing and executing regional marketing campaigns across multiple markets
  • Strong stakeholder management skills with the ability to partner effectively with sales, technical and leadership teams
  • Experience managing marketing budgets, agencies and external vendors
  • Strong analytical skills with experience measuring campaign effectiveness, lead generation and ROI
  • Excellent written and verbal communication skills in English and Mandarin
  • Self-driven, hands-on and comfortable operating in a fast-paced and growing environment
    
    What You'll Get in Return
    This is an opportunity to take ownership of regional marketing for a growing player in the cybersecurity industry. You will gain exposure to multiple markets across the region and work in a technology-driven environment where cybersecurity, threat intelligence and AI are at the centre of the business.
    If you are interested in this opportunity, please send your CV to Rianne.lin@hays.com.hk. Please note that only shortlisted candidates will be contacted.