Senior Business Strategy Manager/ Business Strategy Manager (MIS & Modeling)

  • Competitive
  • Hong Kong Hong Kong Hong Kong HK
  • Permanent, Full time
  • Bank Of China (Hong Kong) Limited
  • 19 Sep 18 2018-09-19

Senior Business Strategy Manager/ Business Strategy Manager (MIS & Modeling)

Responsibilities:

  • Plan and manage the development of segmentation models and segment strategies based on the advanced statistical modeling / data mining / AI & machine learning technologies to ensure all activities adhered to established tactics and goals.
  • Drive the development and application of statistical and propensity models in customer targeting and retention strategies for maximizing the sales and revenue growth
  • Drive the Customer Relationship Management process to ensure a proper closed-looped learning in place to improve the sales and services effectiveness across all customer touch points
Requirements:
  • Degree or above with major in quantitative, numerical science or related discipline
  • At least 10 years' experience in banking / insurance / retail business, with proven track record and exposure in sales, marketing, product and channel management, CRM and segmentation
  • Expert knowledge of SAS with excellent analytics skills and extensive use of data mining techniques in statistical modeling development, covering segmentation, acquisition, attrition, cross-selling, fund movement models and related applications
  • A mature self-starter with strong drive, motivation, committed with good business sense, proven managerial ability and strong understanding of the personal banking market
  • Excellent interpersonal and communication skills with excellent written and spoken English and Chinese, knowledge of Mandarin would be a definite advantage
Applicants with less experience may be considered as Business Strategy Manager