Senior Manager, Customer Proposition (Business Banking) Senior Manager, Customer Proposition (Business  …

Bank Of China (Hong Kong) Limited
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Bank Of China (Hong Kong) Limited
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Senior Manager, Customer Proposition (Business Banking)
Job Responsibilities:
  • Develop business strategies and steer business direction with insight from market research , competitor benchmarking & customer portfolio study
  • Establish unique customer proposition and define the product and channel strategy in support the proposition development
  • Build segmentation model to ensure differentiated sales & services model according to customer characteristics
  • Drive achievement of business target with proper cross-selling models agreed with key product, channel and marketing stakeholders
  • Identify the customer pain points , suggest appropriate customer journey and monitor its improvement
  • Monitor business, customer values, sales performance by channel & campaign, recommend tactical initiatives to achieve business target
  • Develop marketing strategy and customer communication messages across multiple channels
  • Work closely with product managers for segment driven solution development, product offering, product bundling & packaging
Job Requirements:
  1. Degree or above in Business Administration, Marketing, Finance or related disciplines
  2. At least 10 year experience in financial industry with proven experience and track record in segmentation, strategy development and customer management
  3. Proactive , innovative with remarkable organizing & problem solving skills with a strong sense of customer centricity
  4. Strong strategic thinking capacity with the ability to translate concepts into business insights
  5. Excellent communication and presentation skills with good command of both spoken and written English and Chinese
  6. Exposure in commercial banking business and understanding on corporate loan & trade finance will be a plus
  7. Less experienced candidate will be considered as Manager role

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