Senior Manager / Manager, Acquisition Marketing (Group Marketing) Senior Manager / Manager, Acquisition Marketing  …

Convoy Global Holdings Limited
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Last application, 03 Apr 20
Negotiable
Convoy Global Holdings Limited
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Last application, 03 Apr 20
Negotiable
Convoy Global Holdings Limited
* Acquisition/Lead Generation Focus * Development of New Marketing Platforms * New Role

Reporting to the CMO, this role will be leading the acquisition marketing strategy at group level.

 

Job Description:

  • Develop integrated marketing strategy and campaigns for driving new customers and business growth for the Group as well as different lines of business
  • Develop new marketing platforms for brand awareness and differentiation, as well as driving customer acquisition and engagement through advertising, events and marketing partnerships etc.
  • Conduct business analysis and research to come up with optimized marketing strategy
  • Accountable for the ROI of the campaigns through working closely with multiple internal and external stakeholders, agencies as well as vendors

 

Requirements:

  • Bachelor’s degree with 10+ years of experience in marketing, preferably have worked in financial and banking related industries with an acquisition focus
  • Solid track record of leading effective integrated marketing campaigns with successful business results in a fast-paced and dynamic business environment
  • Be entrepreneurial and hands-on with good communications and interpersonal skills
  • Candidates with less experience will be considered as Manager
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