Senior Marketing Manager, Innovation - Global Marketing

  • Competitive
  • Hong Kong Hong Kong Hong Kong HK
  • Permanent, Full time
  • HSBC
  • 21 Aug 18 2018-08-21

Senior Marketing Manager, Innovation - Global Marketing

Some careers have more impact than others.
If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high caliber professional to join our team as Senior Marketing Manager, Innovation.

Principal responsibilities

  • This role is pivotal to the achievement of key strategic objectives for the Marketing team, meaning the role holder is required to have access to and influence all resources required on the strategic priorities assigned.
  • Contribute to and actively participate Commercial Banking and Global Banking Market strategic projects to grow the business across the region, particularly for the CMB Growth and Innovation team.
  • Acting as the relationship manager between the business and marketing.
  • Clearly articulating through the business brief and other means, business requirements and what this means for marketing.
  • Working closely with business and Marketing partners to develop integrated Marketing strategies to support revenue maximisation, market and wallet share for the strategic product or solution area, in alignment with the broader Business strategy.
  • Being the subject matter expert on the strategic areas assigned within the Marketing team, ensuring that the appropriate level of Marketing support is provided to these solution sets.
  • Leading the delivery of the Marketing plans for the areas assigned, including leveraging the most appropriate resources to deliver Marketing activity.
  • Working with the Customer Strategy and Insight team to provide insight and expertise that contributes to the strategic conversation around how the areas assigned fit together to build client-centric solutions across the business.
  • The role holder must have proven knowledge of the business areas assigned, demonstrate a comprehensive understanding of external and internal factors impacting the business and customer needs both now and in the future, and an ability to manage complex stakeholder relationships across a matrix.
  • Champion the use of data in marketing activity, working with the Data Strategy lead on development of any required capabilities.

  • Degree level qualification in marketing or business studies preferred.
  • Broad based business experience within a Financial Service based institution, or an innovative customer or service based institution.
  • Demonstrated ability to identify strategic needs based solutions both now and in the future.
  • A range of Marketing Communications planning and operational experience, including demonstrable success in developing and delivering campaign strategies and multi-channel high profile campaigns.
  • Experience and evidence of working within teams over multiple sites.
  • Proven understanding of customer insights and their role in marketing strategy development and delivery as well as communications development.
  • Commitment to putting the customer at the heart of all development activities.
  • Able to influence at senior level to drive improvement.
  • Strong understanding of communication developments and emerging consumer, business decision maker and industry trends.
  • Proven ability to influence leadership teams.
  • Proven ability to work on multi-function projects demonstrating excellent relationship building skills.
  • Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.
  • Ability to think innovatively, shaping and communicating new concepts.

You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.