Senior Marketing Manager, Marketing Strategy - Global Marketing

  • Competitive
  • Hong Kong Hong Kong Hong Kong HK
  • Permanent, Full time
  • HSBC
  • 18 Jul 18 2018-07-18

Senior Marketing Manager, Marketing Strategy - Global Marketing

Some careers grow faster than others.
If you're looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high caliber professional to join our team as Senior Marketing Manager, Marketing Strategy.

Principal responsibilities

  • Acting as the relationship manager between the business and marketing as well as Global Marketing Strategy and the regions assigned
  • Clearly articulating through the business brief and other means, business requirements and what this means for marketing
  • Working closely with business and Marketing partners to develop integrated Marketing strategies to support revenue maximisation and market, wallet share for the strategic product or solution area, in alignment with the broader Business strategy
  • Being the subject matter expert on the assigned strategic areas assigned within the Marketing team, ensuring that the appropriate level of Marketing support is provided to these solution sets
  • Leading the delivery of the Marketing plans for the areas assigned, including leveraging the most appropriate resources to deliver Marketing activity
  • Determining, establishing and using appropriate financial and non-financial metrics to assess Marketing performance
  • Working with the Customer Strategy and Insight team to provide insight and expertise that contributes to the strategic conversation around how the areas assigned fit together to build client-centric solutions across the business
  • Providing the regional and, or country teams assigned with guidance on how best to support their relevant businesses in their respective geographies
  • Have oversight of the Marketing initiatives planned and delivered, in order to provide a wholistic view of the activity aligned to the areas of Global Marketing strategy assigned
  • This person must have sound business understanding, ensuring that the outcome of any marketing investment ultimately supports business goals, differentiates HSBC from its competitors, providing clients and prospects with compelling reasons to choose HSBC

  • Broad based business experience within a Financial Service based institution.
  • Demonstrated ability to identify strategic needs based solutions both now and in the future.
  • A range of Marketing Communications planning and operational experience, including demonstrable success in developing and delivering campaign strategies and multi-channel high profile campaigns.
  • Experience and evidence of working within teams over multiple sites.
  • Proven understanding of customer insights and their role in marketing strategy development and delivery as well as communications development.
  • Commitment to putting the customer at the heart of all development activities.
  • Able to influence at senior level to drive improvement.
  • Strong understanding of communication developments and emerging consumer, business decision maker and industry trends.
  • Proven ability to influence leadership teams.
  • Proven ability to work on multi-function projects demonstrating excellent relationship building skills.
  • Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.
  • Ability to think innovatively, shaping and communicating new concepts.

You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

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