Senior Segmentation Manager Senior Segmentation Manager …

Hong Kong Job Consulting
in Hong Kong
Permanent, Full time
Be the first to apply
HKD75000 + Bonus
Hong Kong Job Consulting
in Hong Kong
Permanent, Full time
Be the first to apply
HKD75000 + Bonus
Posted by:
Leo Wong • Recruiter
Posted by:
Leo Wong
Recruiter
Our client is a leading Hong Kong based financial services group listed on The Stock Exchange of Hong Kong, serving the needs of customers throughout Greater China and beyond, with the operation one of the largest branch networks in Hong Kong. She is dedicated to providing comprehensive corporate banking, personal banking, wealth management, and investment services to its customers in Hong Kong, Mainland China, and other major markets around the world. She is looking for a Marketing Professional Investment Consultant to join her Segment Management and Marketing Department.

Responsibilities:

  • To be a Section Head of Segment Management and Marketing Department
  • To build segmentation model to ensure that differentiated services and product offerings are provided according to segment needs
  • To define the customer journey by analysing customer behaviour and needs, and propose initiatives for acquisition, cross-selling, service upgrades, as well as increased customer loyalty and retention, according to HNW and affluent segment’s defined value proposition
  • To formulate cross-selling models with key stakeholders in the products, channels, and other product marketing teams
  • To monitor the business and sales performance of channels and campaigns, as well as customer movement across key segments, and recommend tactical initiatives to achieve business targets
  • To plan, implement, and monitor sales activities, marketing campaigns, and customer events

Requirements:

  • University graduate, preferably with a major in Business Administration, Marketing, Finance, or a related discipline.
  • Minimum of 10 years’ experience gained from the banking sector
  • Proven track record in customer segmentation, product management, sales management, marketing campaign management, or business analytics
  • Familiar with banking products and operations/service enhancement, with a keen drive to achieve success
  • Proactive and innovative, with good organisational and problem-solving skills and a strong sense of customer centricity
  • Strong strategic thinking capacity, with the ability to translate concepts into business initiatives
  • Excellent communication and presentation skills, with a good command of both spoken and written English and Chinese

Interested parties please send your resume in word format with current & expected salary and notice period to leo@hkjobc.com. For details, please feel free to contact Leo at 62828201.

Hong Kong Job Consulting logo
More Jobs Like This
See more jobs
Close
Loading...
Loading...