State Street Global Advisors ETF Marketing Manager, Asia ex-Japan, Vice President

  • Competitive
  • Hong Kong
  • Permanent, Full time
  • State Street
  • 16 Oct 17 2017-10-16

Assist in developing and implementing integrated marketing and communications strategies for the Asia ex-Japan ETF business. Have a deep understanding of opportunities within these markets and tailor marketing activity and drive projects accordingly.

Across the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged employees are essential to our continued success.

Our promise to maintain an environment where every employee feels valued and able to meet their full potential infuses our company values. It’s also part of our commitment to inclusion, development and engagement, and corporate social responsibility. You’ll have tools to help balance your professional and personal life, paid volunteer days, and access to employee networks that help you stay connected to what matters to you. Join us.

State Street is an Equal Opportunity Employer, and prohibits discrimination against applicants or employees on the basis of any legally protected characteristics.



 

Job Description

 

Job Summary:



  • Assist in developing and implementing integrated marketing and communications strategies for the Asia ex-Japan ETF business. Have a deep understanding of opportunities within these markets and tailor marketing activity and drive projects accordingly.

 

Roles And Responsibilities:



  • Work with the Marketing Team to help devise and implement integrated marketing campaigns and communications to deliver against product priorities, sales objectives and new product launches


  • Project manage campaigns and all relevant components


  • Work with a campaign mix to include Marketing Literature, Presentations, Internet, Intranet, Media, Events, Conferences PR, Internal Communications and Training


  • Collaborate with key stakeholders to plan and deliver relevant components


  • Support the Marketing Team by developing and managing marketing literature across the set agenda for priority products.


  • Content/branding oversight of marketing collateral ensuring compatibility with brand standards, client facing requirements and sales initiatives


  • Contribute to messaging development as it pertains to brand, press and product initiatives


  • Monitor the effectiveness of campaigns and contact programs around KPIs


  • Ensure projects delivered in line with budgeting objectives


  • Build understanding of product range, competitors and market position


  • Analysis of client base and market, including competitor analysis, in order to identify market opportunities and effective product positioning/messaging.


  • Work with and effectively leverage the global Marketing team



 

Qualifications

 

Background:



  • 5 to 7+ years of asset management experience with a strong understanding of the Asia Markets in particular within retail and intermediary channels


  • ETF experience a plus


  • Fluency in English and Chinese, with Mandarin/Cantonese a benefit


  • Excellent interpersonal and team-working skills, management experience or skills appositive


  • Ability to think strategically whilst implementing the plan pragmatically


  • Adept at working independently whilst collaborating with a wider team based in alternative locations