Team Lead, Modelling, Consumer Banking Team Lead, Modelling, Consumer Banking …

DBS Bank (Hong Kong) Limited
in Hong Kong
Permanent, Full time
Be the first to apply
Competitive
DBS Bank (Hong Kong) Limited
in Hong Kong
Permanent, Full time
Be the first to apply
Competitive
See job description for details
DBS. Living, Breathing Asia.

DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's capital position, as well as "AA-" and "Aa1" credit ratings, is among the highest in Asia-Pacific. DBS has been recognised for its leadership in the region, having been named "Asia's Best Bank" by The Banker, a member of the Financial Times group, and "Best Bank in Asia-Pacific" by Global Finance. The bank has also been named "Safest Bank in Asia" by Global Finance for eight consecutive years from 2009 to 2016.

Responsibilities
  • Delivery efficient and effective campaigns to drive business growth and improve customers experiences
  • Work with other analytics teams to design, develop, and implement machine learning and develop dynamic visualization tools aiming to provide actionable insights for better business decisioning and management
  • Work with other business teams and stakeholders to better understand customers' behavior and help creating go to market strategies leveraging ad-hoc analytics
  • Ensure all campaign executed complying regulation and internal guidance
Accountabilities
  • Design and execute various contextual marketing campaigns as well as provide actionable insights to improve program effectiveness:
    • Leverage new data points, models, behavior-based triggers
    • Working with business and marketing to ensure efficient targeting and communication
    • Responsible for the A/B test to gain insights and learning
  • Identify opportunities from data-driven analytics to drive customer quality and campaign conversion
  • Develop and industrialize mechanism providing insightful campaign analytics to business to enable:
    • Timely and informative business decision-making
    • Preparation of robust marketing plan to boost up the business
  • Lead and manage data and analytics projects
  • Constantly review and streamline the current operational workflow to improve the team productivity and efficiency
Requirements
  • University degree in Information Management, Computer Science, Statistics, Operations Research or another quantitative discipline.
  • With solid experience of application of modeling / analytics in the context of the customer life cycle management across multiple distribution channels with effectiveness measurement and test learning
  • Effective stakeholder management and partnership skills
Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

We regret only shortlisted candidates will be notified.
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