Vice President / Assistant Vice President, Digital & Multi-channel Engagement, IBG Digital / Innovation Vice President / Assistant Vice President, Digital  …

DBS Bank Limited
in Hong Kong
Permanent, Full time
Be the first to apply
Competitive
DBS Bank Limited
in Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Vice President / Assistant Vice President, Digital & Multi-channel Engagement, IBG Digital / Innovation
Business Function
Corporate and Investment Banking provides corporate customers with a full range of commercial banking products and services, including cash management services, current accounts, time deposits, trade finance, working capital finance, term loans and foreign exchange. Through our continued commitment, DBS has cultivated long-standing relationships with its customers in the region that are based on account relationship management, service differentiation, product development and rigorous credit standards.

Objective
  • Identify and drive digital projects to create experiences that differentiate our products & services from other competitors for our customers, and deliver personalized offerings through the right channel, to the right customer, at the right time
  • Conduct end-to-end journey analysis to uncover gaps and identify business insights to enable multi-channel engagement with customers and cross/up-sell throughout all touchpoints
  • Design and develop journey analytics dashboards to manage business outcome with actionable insights.
Responsibilities
  • Initiate, oversee and manage digital and multi-channel engagement projects to ensure all aspects of the projects are planned, tracked and implemented to successful completion
  • Define and agree project scope with relevant stakeholders to achieve and quantity business outcomes
  • Collaborate with Products, COO, Technology & Operations to deliver streamlined and customer-centric journey
  • Ensure all product development and rollouts comply with the necessary internal and external risk & regulatory clearance process
  • Define the business metrics for end-to-end customer journey across all channels and touchpoints, for all kinds of customer interactions, transactions and engagements, i.e. across Acquire-Transact-Engage
  • Analyze the business metrics, and collaborate with business teams, Marketing, Business Care and internal stakeholders to identify gaps and opportunities to improve the journey performance and enable cross/up-sell
  • Drive the design and development of journey analytics dashboard according to Data-driven Operating Model (DDOM) to track performance and generate actionable insights
Requirements / Technical Competencies
  • Bachelor degree with 6+ years' experience in various digital channels tactics to engage with customers
  • Proven track record of planning and delivering multi-channel strategies and innovative campaigns and projects
  • Knowledge of best-practice customer acquisition strategies in and across each channel combined with focus on performance using KPIs and analytical tools
  • Experience in working cross-functionally and across regions and functions to drive digital projects
  • Highly adaptable, self-starter, ability to deal with ambiguity, thrives in fast-moving and high-growth environments
  • Good understanding of general banking technology, products and operational processes
  • Ability to identify emerging trends, and areas that benefit from change and innovation, including ideas that challenge the status quo
  • Ability to evaluate value of ideas, and transform into action by leveraging best practices in change management
Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
We regret only shortlisted candidates will be notified.
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