iShares Digital Marketing Senior Analyst/Associate - Milan

  • Competitive
  • Milan, Lombardia, Italy
  • Permanent, Full time
  • BlackRock
  • 10 Nov 18

BlackRock helps investors build better financial futures. As a fiduciary to our clients, we provide the investment and technology solutions they need when planning for their most important goals. As of June 30, 2018, the firm managed approximately $6.3 trillion in assets on behalf of

BlackRock helps investors build better financial futures. As a fiduciary to our clients, we provide the investment and technology solutions they need when planning for their most important goals. As of June 30, 2018, the firm managed approximately $6.3 trillion in assets on behalf of investors worldwide. For additional information on BlackRock, please visit | Twitter: @blackrock | Blog: | LinkedIn:

Job Description:

BlackRock is one of the world’s preeminent asset management firms and a premier provider of global investment management, risk management and advisory services too institutional, intermediary, and individual investors around the world. BlackRock offers a range of solutions — from rigorous fundamental and quantitative active management approaches aimed at maximizing outperformance to highly efficient indexing strategies designed to gain broad exposure to the world’s capital markets. Our clients can access our investment solutions through a variety of product structures, including individual and institutional separate accounts, mutual funds and other pooled investment vehicles, and the industry-leading iShares® ETFs.

The Italin BlackRock marketing department, based in Milan, is responsible for all marketing and communication activities within Italy across all client segments (end-investors, advisors, institutional investors) and business lines (Retail active funds, ETF and Index Investing and Institutional Client Business) for the brands BlackRock and iShares by BlackRock. This team works closely with the central marketing teams in Budapest, London and New York as well as local agencies. The Head of Marketing for Italy reports into the EMEA CMO in London.


Key Responsibilities:

This individual will be working with other members of the marketing team in Italy to support all business lines and client segments from a digital marketing perspective. The role supports the iShares and BlackRock brands, delivering against the marketing agenda and goals. Key responsibilities are:

  • Support all digital activities across all client segments
  • Own the digital calendar, planning and monitoring the Italian digital activities, working in collaboration with the other marketing team members
  • Acts as liaison to broader organization (marketing, sales) establishing ongoing communication in order to ensure all digital actions and contents are as relevant as possible
  • Manage websites and mobile application working with central teams and external agencies. Implement new campaigns and landing pages, keep ongoing contents up to date and monitor the performances; ensure the accurancy of materials and liaise with central teams to fix potential issues
  • Maintain local wealth digital platform, liasing with external vendors and implementing a set of standard analysis on key stats (by client/campaign, Asset class, …)
  • Audit and optimise web content with regards to SEO and SEM to maximize traffic and conversion through core digital marketing tactics working with our internal teams and agencies
  • Be team expert on email marketing platform, create automated email campaigns based on Oracle Eloqua. Create and perform A/B testing to optimize email sends
  • Ensure onboarding programs of new contacts, collaborating also with the central CRM team
  • Support the development and implementation of client-specific marketing campaigns, including dedicated microsites, collaborating also with agencies and other vendor partners
  • Assist in developing effective display campaigns, including banner ads, and retargeting
  • Contribute to deliver, in collaboration with the other team members and external vendors, digital events (eg. webinars, events in streaming)
  • Act as project manager of specific projects (eg. Gamification, …) working collaboratively with the other team members and external agencies
  • Monitor and track performance for regular and ad-hoc reporting (e.g. with Adobe Analytics, other standard tools and internal tools) in collaboration with central teams
  • Provide insights and recommendations for areas of opportunity and improvement across all digital channels, take follow up actions to increase performances testing also new  formats/programs
  • Work with compliance to ensure approved contents  
  • Review digital materials for accuracy and timeliness of contents on proprietary and third parties web sites

We are looking for people who are:

  • Curious: You like to learn new things and have a healthy disrespect for status quo
  • Brave: You are happiest outside your comfort zone
  • Passionate: You feel personal ownership for the work you do and an aspiration to be better
  • Open: You value and respect input from other
  • Experimental: You make mistakes, but learn from them
  • Geeky: You want to outsmart the problem, with  strategic mindset

You should have:


  • proficient skills in using Content Management Systems (e.g. TeamSite/Opentext)
  • html knowledge is a plus
  • solid image editing skills
  • knowledge on how to use a CRM
  • experience on delivering email programs through Eloqua
  • hands-on approach but with regulatory requirements in mind
  • strong project management capabilities
  • data literate and able to use analytics to help drive decisions (e.g. for Adobe Analytics)
  • solid understanding of SEO and SEM to help improve the pages long-term
  • Italian as native language and fluent in English
  • proficient with MS Office and digital workflow tools
  • knowledge and/or demonstrated experience working with clients related to dedicated marketing campaignexpert in identifying target audiences and delivering digital campaigns that engage, inform and motivate


  • Degree in marketing and communications or professional qualification
  • 2- 3 years’ experience in marketing with a strong focus on digital marketing
  • eCommerce Marketing, project management, web analytics, and reporting experience
  • Knowing Eloqua or something comparable as a marketing automation program and Adobe Analytics would be beneficial
  • Experience in working with agencies, third parties vendors and clients
  • Bachelor degree in Business, Marketing, Communications, Advertising, Finance or any other quantitatively focused major of study

Personal skills

  • Client-oriented perspective 
  • Creative and self-motivated
  • Able to work in a fast paced dynamic environment, drive forward key initiatives and manage workflow on simultaneous projects delivering high quality work
  • Strong attention to detail
  • Good communication and networking skills
  • Strong analytical skills
  • Able to work independently yet a team player
  • Ownership and Accountability
  • Result oriented

We offer the candidate a broad range of tasks and responsibilities in a growing and promising area of the finance industry and in a dynamic and open team. If you enjoy putting your ideas into practice in an innovative and performance-orientated culture, we would look forward to hearing from you.

The position is a permanent position.

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orien
tation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the law, including any applicable fair chance law.