Marketing Data Analyst - Tokyo Marketing Data Analyst - Tokyo …

in Tokyo, Tokyo-to, Japan
Permanent, Full time
Last application, 07 Apr 20
in Tokyo, Tokyo-to, Japan
Permanent, Full time
Last application, 07 Apr 20
Marketing Data Analyst - Tokyo
About Us:

We are PIMCO, a leading global asset management firm. We manage investments and develop solutions across the full spectrum of asset classes, strategies and vehicles: fixed income, equities, commodities, asset allocation, ETFs, hedge funds and private equity. PIMCO is one of the largest investment managers, actively managing more than $1.91 trillion in assets for clients around the world. PIMCO has over 2,800 employees in 17 offices globally. PIMCO is recognized as an innovator, industry thought leader and trusted advisor to our clients.

PIMCO is one of the world's premier fixed income investment managers with thousands of professionals around the world united in a single purpose: creating opportunities for our clients in every environment. Since 1971, we have brought innovation and expertise to our partnership with the institutions, financial advisors and millions of individual investors who entrust us with their assets. We aspire to cultivate performance and leadership through empowering our people, diversity of thought, and a commitment to an inclusive culture that engages in our global communities.

Position Description:

The firm is seeking an experienced Digital Marketing Data Analyst to help implement and manage a robust data solution to gather intelligence, anticipate client needs, inform sales/marketing/product development strategies and maximize results/ROI. The successful candidate will be responsible for defining and implementing measurement strategies that align with marketing and business objectives; producing meaningful marketing metrics and performance reports with actionable insights. This role will need a motivated self-starter who can combine various data sources to inform meaningful business change on how we best engage, serve and expand our APAC efforts

This remit of this position is to be responsible for deep analysis on client and marketing data including web, social, email, webcast, paid media and events behaviours of APAC clients. This will involve looking at clickstream data and conducting user path analysis to determine client behaviours (including acquisition and funnel analysis) and subsequent outcomes (sale, redemption, email etc.). This will include timestamp analysis, click activity and combining this with other data from CRM to determine what digital activities and other touchpoints are leading indicators for certain actions. The output will be in the form of insights, DOMO data visualization cards and recommendations that will be presented to the marketing leadership team, CF team and relevant stakeholders which should be able to apply to day to day marketing and campaign efforts.

This role will also actively contribute to the Japan business as a member of the Japan Marketing team, supported by the rest of APAC Digital Marketing team.


The Marketing Data Analyst will focus on improving the understanding of our marketing activities and provide insight to enable efficient and effective marketing:

    Use analytics tools to come up with tangible solutions and present back to marketing team and business stakeholders with recommendations Work closely with global digital team to rollout global marketing leads framework and best practices Understand stakeholders' needs through strong collaborative relationships and translate these needs into analytical research projects to address these needs Identify, analyse and present optimization opportunities in marketing activities Analyse marketing program efficiency and effectiveness and co-develop resulting action plans Perform trend and predictive analysis and statistical analysis leading to decision support capabilities Input, clean, extract and integrate data from our data warehouses and other data sources Enhance data collection procedures to collect data that is essential for building the data lake Establishes and supports the creation of business metrics Develop ad-hoc reporting and analysis Work with the Japan Marketing team to identify optimization opportunities in Japan Act as an APAC digital marketing delegate in Japan to communicate regional digital initiatives with local stakeholders

    Position Requirements:

    • Required:

      • Focus or progressing on a path towards an advanced degree in a quantitative discipline (i.e. Statistics, Mathematics, Computer Science, Econometrics, Operations Research etc)
      • Strong academic qualifications, including advanced understanding/coursework in database management and math (Linear, Algebra, Calculus)
      • At least 4 years of working experience with big datasets and on large scale analytical projects
      • Experience in building data and analytics solutions, data mining, data manipulation, statistical analysis and data visualisation
      • Experience in digital and multichannel marketing with a customer focused mindset
      • Strong project management, communication and interpersonal skills
      • Strong verbal and written communication skills
      • Self-starter, high energy and detail oriented
      • An analytical mind and inclination for problem-solving
      • Ability to work and adjust to changing deadlines in a fast-paced and dynamic work environment
      • High proficiency with SQL or any other programming language including Python or R
      • Proficiency with Microsoft Excel is required
      • Knowledge of Japanese is required (at business communication level)


      • Familiar with visual analytic tools or building interactive reports / complex dashboards
      • Experience with Google Analytics
      • Experience with DOMO
      • Knowledge of financial services
      • Knowledge of Chinese is important and knowledge of Korean is a plus