• Competitive
  • Kuala Lumpur, Malaysia
  • Permanent, Full time
  • Citibank Berhad
  • 2018-06-23

Citibank Berhad KL - Mortgage Product Head (Vice President)

Citibank Berhad KL - Mortgage Product Head (Vice President)

  • Primary Location: Malaysia,Wilayah Persekutuan,Kuala Lumpur
  • Education: Bachelor's Degree
  • Job Function: Product Management
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: No
  • Job ID: 18026470


  • Oversee the unit's overall operations in marketing and products development.
  • Provide supervisory in terms of
    • Training, development and advisory to the unit members, other units within the department and inter departments on matters relating to Mortgage products
    • Encouraging staff development through expanded responsibilities, job rotations, transfers and task forces, supported by coaching and guidance
    • Driving and supporting staff engagement activities both for the Bank and the department aimed at driving teamwork and lifting morale
  • Plan and implement Annual Marketing Plan and to keep plans in a current state
  • Conceptualize, strategize and oversee the development, implementation and tracking of programs / new programs
    • To ensure maximum product awareness, maximum product trials and maintenance of Citibank Home Loans as the preferred mortgages at all times
    • To drive sales, market share and optimize products' sales and profitability
    • To drive the acquisition, portfolio and retention initiatives
  • Close liaison with the relevant internal and external Business Partners
    • In the development and execution of effective promotion programs with approved promotion strategies and budgets; and
    • Effective execution and administration of programs by the respective staff
    • Introducing new process improvement to expedite delivery of products to customers
    • Implementing process re-engineering, and improvement of systems and process gaps
  • Analyze market and consumer research data to track brand performance versus competition and recommend appropriate actions to marketing management
  • Provide direction to the relevant advertising agencies in devising, producing, and monitoring of advertising which will communicate the agreed product positioning
  • Lead the planning of PR/media exposure to maximize awareness and generate positive disposition for the brand or product image
  • Ensure Citibank Mortgages communication to customers are clear, precise and fair and at the same time protecting both the customers' and the Bank's interest
  • Ensure compliance and consistency with Citigroup's Compliance & Control policy and local regulatory guidelines


  • Must have minimum of 10 years working experience in product management, marketing Experience in banking related products is an added advantage
  • Strong business acumen competency, good analytical skill and marketing planning abilities
  • Good presentation and communication skills
  • Good interpersonal, confident, goal oriented, creative, absolute team player and leadership skill
  • Strong project management skill and able to meet tight and stretched timeline
Kuala Lumpur, Malaysia Kuala Lumpur Kuala Lumpur MY