• Competitive
  • Kuala Lumpur, Malaysia
  • Permanent, Full time
  • Citibank Berhad
  • 20 Feb 18

Citibank Berhad KL - Product Manager - Unsecured Lending Business

Citibank Berhad KL - Product Manager - Unsecured Lending Business

  • Primary Location: Malaysia,Wilayah Persekutuan,Kuala Lumpur
  • Education: Bachelor's Degree
  • Job Function: Product Management
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: Yes, 10 % of the Time
  • Job ID: 17082736


Job Description - Unsecured Lending Business
  • Conceptualize, strategize and oversee the development, implementation and tracking of programs / new suitable product(s) & features that are relevant to the market and consumer needs.
    • To ensure maximum product awareness, maximum product trials and maintenance of Citibank Personal Loans / Ready Credit
    • To drive sales, market share and optimize products' sales and profitability
  • Close liaison with the relevant internal and external Business Partner
    • In the development and execution of effective promotion programs with approved promotion strategies and budgets;
    • Effective execution and administration of programs
    • Introducing new process improvement to expedite delivery of products to customers
    • Implementing process re-engineering, and improvement of systems and process gaps
  • Analyze market and consumer research data to track brand performance versus competition and recommend appropriate actions to marketing management
  • Work with Country Marketing Manager to provide direction to the relevant advertising agencies in devising, producing, and monitoring of advertising which will communicate the agreed product positioning
  • Work with Country Marketing Manager in the planning of PR/media exposure to maximize awareness and generate positive disposition for the brand or product image
  • Maintain constant updates on competition in terms of marketing activities
  • Responsible for all administrative matters relating to respective area of coverage
  • Ensure compliance and consistency with Citigroup's Compliance & Control policy and local regulatory guidelines.


  • Must have minimum of 2 years working experience in product management, marketing. Experience in banking related products is an added advantage
  • Good analytical skill and marketing planning abilities
  • Good interpersonal, confident, goal oriented, creative, absolute team player
  • Strong project management skill and able to meet tight and stretched timeline